data systems are the backbone to restaurant operators and marketers, allowing them to access both internal and external data sources in order to monitor, measure, and assess performance metrics. However, while the cloud-based technology provides unprecedented access to information and insights, it can be challenging to identify the best systems for your needs. To help you evaluate your options, this guide provides an overview of the key factors to consider when selecting restaurant account-based data systems.
Analysing the Features
When evaluating restaurant account-based data systems, the first factor to consider is the features offered. From menu analytics to sales forecasting, the features you choose should be tailored to the needs of your restaurant. Menu analysis features, for instance, allow operators and marketers to track trends in order frequency and item popularity, identify customer segments, and optimize menu pricing and placement. Sales forecasting features, on the other hand, give you a clearer idea of the volume and types of orders that you can realistically expect in the upcoming months.
Integrating data from external sources, such as customers and suppliers, is essential for making informed decisions. Different data systems offer different levels of integration. The most sophisticated and reliable systems provide seamless API integrations, allowing you to effortlessly integrate data from third-party providers such as social media sites, loyalty programs, and e-commerce stores. Other systems provide more limited integrations, requiring manual processes to integrate external data.
When evaluating data systems, it is important to consider the quality of the data provided. While most systems offer quality features, such as automated filtering and cleansing, to detect and eliminate invalid data, there is no guarantee that all the data is accurate and reliable. Data quality should be assessed before you commit to a particular system, as the accuracy of your decision-making processes is only as good as the data itself.
Security should be a priority when selecting a data system, as any breach of your information can have catastrophic consequences. Look for systems that offer a high level of encryption, as well as robust authentication measures. Additionally, be sure to choose a cloud-based system that provides two-factor authentication and other advanced security features.
Level of Customization
Data systems come with a range of customization options, enabling you to tailor the system to the needs of your restaurant. Look for systems that allow you to easily customize data views, reports, and dashboards. Additionally, consider systems that let you create custom queries and analytics models by combining data elements from across the system.
Finally, make sure you evaluate the customer service and support that the data system provider offers. From providing setup assistance and training to quickly resolving technical issues, customer service and support should be comprehensive and reliable.