When franchisors are looking to expand their business locations and understand local food trends, it can be challenging to navigate the complex world of data and analytics tools. Account-based analytics tools provide businesses with valuable insights to develop strategies that increase growth, optimize customer satisfaction, and capitalize on emerging trends. This guide to understanding and evaluating such analytics tools focuses on three key areas: sales prospecting, marketing to the foodservice market, and data enrichment.
Sales Prospecting in the Foodservice Market
Account-based analytics tools can be instrumental for sales teams looking to penetrate the foodservice market. By providing granular, industry-specific data, businesses can craft messaging and outreach that speaks to their prospects in a tailored manner. Brizo offers insights into in-depth menu data and restaurant tech coverage, allowing sales teams to expand their reach in the market.
With the use of such tools, sales teams can gain greater visibility into the competitive landscape and be the first to identify new growth and innovation opportunities. With access to custom insights, sales teams can more accurately gauge a prospect’s ROI, allowing them to close deals more quickly.
Marketing to the Foodservice Market
Analytics tools geared towards the foodservice market can help businesses craft unique opportunities for marketing and understanding the needs of their target market. Marketers can use tools to identify consumer trends and preferences, and leverage that information to craft messaging that resonates with their target market.
Such tools can provide valuable insights into a variety of key metrics such as traffic, preferences, and demographics. Marketers can monitor their market to understand the changing needs of their customers and create strategies to keep up with the trends. The use of such analytics also allows businesses to recognize potential roadblocks in their outreach campaigns and change direction accordingly.
Find Kitchens & Expand Operations
Analytics tools can also help businesses identify emerging opportunities to significantly expand their business. From uncovering niche kitchen needs to identifying gaps in service or delivery offerings, foodservice analytics can help businesses streamline production innovation and explore new areas. By uncovering valuable insights about their market, businesses can effectively expand their brand presence and tap into new potential for growth.
Data Enrichment
Analytics tools that are specifically designed for the foodservice industry can be a valuable asset to businesses looking to better understand their market. With comprehensive market data, businesses can identify and anticipate trends in the industry to make more informed decisions.
Data enrichment services can also be used to enhance existing systems to enable businesses to make decisions with greater confidence. With access to quality insights, businesses can more accurately identify their consumer’s needs and develop better strategies to capture more leads.
Account based analytics tools provide businesses in the foodservice market with invaluable insight to enhance their sales and marketing strategies. By investing in such tools, businesses can obtain a better understanding of their customer’s needs and craft strategies that promote growth and expansion. With access to high-quality data, businesses can further refine their operations and rise above the competition.
