The digital age has ushered in numerous opportunities for data-driven success and efficiency within the foodservice industry. Suppliers, in particular, have a more pressing need for insights into the ever-evolving hospitality sector to remain competitive and agile. As such, it has become increasingly crucial to be able to quickly and accurately identify and analyze key metrics that support sound strategic decision-making.
Account based analytics platforms can quickly become an invaluable part of any foodservice provider’s toolkit. When used effectively, they can provide up-to-date and discreet insights into customer appetite and preferences, menu items, operating costs, and profitability.
With the powerful insight provided by a top-tier analytics platform, you can make better decisions about strategic investments and implementation of initiatives, negotiate more employable deals with suppliers and vendors, and boost sales by utilizing intelligent marketing strategies.
In this guide, we’ll walk you through the essential components of selecting and effectively leveraging account based analytics for maximum success. We’ll also explore how to get the most out of your analytics as well as how Brizo can help you achieve and maintain an advantage in the industry.
What are the Benefits of an Account Based Analytics Platform?
Account based analytics platforms offer numerous benefits for foodservice providers. As such, they can become an invaluable part of your operations. Here are some of the main advantages of leveraging an analytics platform for success.
More Accurate Analysis
Account based analytics platforms feature rich datasets and insights that can be tailored to the specific needs of your business. This allows you to quickly identify trends and patterns that you wouldn’t be able to discover with other data sources. With the right platform, you’ll have access to more accurate analytics and can make strategic decisions with confidence.
Cost Savings
With the right account based analytics platform in place, you can potentially save money in the long run. With access to comprehensive datasets and insights, you can save money on implementation costs, especially when compared to traditional methods of data gathering. Additionally, you can identify the most cost-effective routes for marketing, as well as process your data quicker and with fewer resources necessary.
Improved Sales Prospecting
Account based analytics platforms can make sales prospecting significantly faster and more efficient. With access to detailed customer data, you can quickly shortlist the restaurants and potential customers that are most likely to be interested in your product or service. The right platform can also help you identify which customers would be most profitable and develop tactics to target them correctly.
Better Customer Retention
Analytics platforms can provide you with key insights into customer appetite and meal frequency, as well as understanding the factors that could be making them shop elsewhere. Armed with this data, you can develop effective strategies to retain current customers and attract new ones.
How Can You Choose the Right Account Based Analytics Platform?
Not all account based analytics platforms are created equal. As such, it’s essential to take the time to choose one that meets all of your business’s unique needs. Here are some of the essential components that should be considered when selecting the right platform for you.
Comprehensive Data and Insights
Account based analytics platforms should be able to provide deep insights and data that is tailored to your needs. It’s important to look for platforms that feature in-depth menu data and restaurant tech coverage,which will allow you to make the most informed decisions. Additionally, take note of the data enrichment that the platform provides in order to enhance your systems with the most comprehensive market insights.
Ease of Use
One of the most important factors to consider when choosing an analytics platform is to make sure that it is user-friendly and easily accessible. Ideally, it should have a robust and intuitive interface that allows you to access all of the data and insights quickly and efficiently.
DIFM/FOMO Capabilities
DIFM (Do It For Me) and FOMO (Fear Of Missing Out) features have become increasingly popular among businesses when selecting an analytics platform. These features help you keep up with the latest industry trends, which is crucial for staying competitive.
How Brizo Can Help You Achieve Maximum Results
Brizo is an industry-leading account based analytics platform that has been specifically designed for foodservice providers. Our platform offers comprehensive datasets and insights into the ever-evolving hospitality sector, allowing you to quickly and accurately identify and analyze key metrics that support sound strategic decision-making.
Our powerful features and intuitive interface make accessing data and insights easy and straightforward. We provide comprehensive analytics and reporting capabilities, as well as an industry-leading range of food and restaurant tech coverage. Additionally, our artificial intelligence and machine learning capabilities enable you to automate routine tasks and quickly identify key trends and factors driving historical and future success.
Get Started with Brizo Today!
By leveraging the powerful insights and data that comes from an account based analytics platform, you can boost efficiency in your operations, save money, as well as increase customer satisfaction. Brizo is the perfect solution for foodservice providers who are looking to stay competitive in this ever-evolving industry.
Get started today and take advantage of our comprehensive and intuitive platform to get the data and insights you need to make better and faster decisions.
