Guide to Evaluating and Understanding Innovative Menu Trends in the Foodservice Market

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Innovate Menu

Franchisors looking to expand their locations have increasingly been looking for ways to track local food trends in order to establish better connection with the customers, and build an overall strategy for growth. The foodservice market is growing exponentially and innovating at a remarkable rate. While the challenge can feel overwhelming, the good news is that there is a plethora of powerful data that can help.

In this guide, we will explore the core aspects of evaluating and understanding innovative menu trends across the United States within the foodservice market. We’ll be using Brizo to provide insights via in-depth menu data and restaurant tech coverage. Let’s dive right in.

Sales Prospecting in the Foodservice Market

Utilizing data-driven insights and analytics allows sales teams to utilize data-backed intelligence and convert more leads into sales. Using Brizo, sales teams can access information on unique data fields specific to the foodservice industry such as menu item description, item type category (entree, dessert, etc.), pricing, and more. This helps identify trends and potential opportunities within the foodservice market. Using the data to locate kitchens as well as strategically expanding your brand is a simple way to gain competitive advantage in the market.

Marketing to the Foodservice Market

Brizo offers a comprehensive understanding of the foodservice market, with insights into customer preferences, analytics on recurring inventory purchases, and analytics related to regional restaurant trends. This allows marketers to attract, convert, and close more leads with data-led industry insights. Utilizing and analyzing the data helps to envision customer needs and plan out strategies to address those needs in a timely, cost-effective manner.

Find Kitchens & Expand Operations

Having access to comprehensive data helps franchisors gain insights into kitchen infrastructure and develop innovative production strategies. This data allows franchise operations to prioritize their expansion efforts and benchmark performance against competitors. Market intelligence provides data for targeted ad campaigns to acquire more customers and also help in developing unique value propositions that can be used to stand out in the foodservice market.

Data Enrichment

One of the major benefits of data is the ability to add more precision and depth to existing systems. We are seeing an increasing demand for even more granular data that can supplement existing system architectures. This kind of data-enrichment helps operational systems & processes make decisions with greater confidence and clarity.

Data-driven intelligence serves as a powerful tool for overcoming the challenges of the foodservice market. With Brizo, franchisors are able to deploy comprehensive data strategies in order to gain insights into customer needs, hone their value propositions, and build an overall strategy for growth.