Understanding how food and beverage distributors can intelligently and insightfully evaluate and understand content metrics and analytics tools for restaurants can be an overwhelming process. With a rapidly changing technological landscape and the increase in data-driven decisions, it’s more important than ever for distributors to know how to assess, interpret, and act on the data they receive. In this guide, we’ll discuss the key points to consider when evaluating a foodservice market and understanding the data analytics tools available.
Brizo is a comprehensive data-driven platform built specifically for the foodservice and restaurant industry. It offers unique insights into the market – such as in-depth menus, restaurant tech coverage, and highly targeted research data – to help distributors make informed decisions and maximize their success. With Brizo, distributors can gain unprecedented access to market intelligence that can help them gain market share and increase profits.
Evaluating the Restaurant Market
The first step to evaluating a restaurant market is familiarizing yourself with the data that you’ll be analyzing. Brizo offers multiple data fields related to the food service industry, including restaurant reviews, customer ratings, menu items, pricing, technology usage, etc. It’s important to understand how to interpret this data so that you can accurately assess the market.
In addition to understanding the data, it’s essential to consider the competitive landscape and the overall health of the restaurant industry when evaluating a market. What types of restaurants are the main competitors in the market? What types of restaurants have been successful in the past? How is the restaurant industry currently performing in the area? Analyzing both qualitative and quantitative information on the competitive landscape and the restaurant industry can provide invaluable insights into how to best approach the market.
Sales Prospecting in the Foodservice Market
Armed with a thorough understanding of a restaurant market, distributors can use Brizo’s data to benefit their sales prospecting. By leveraging Brizo’s market intelligence, distributors can make logical decisions on who to target, what markets to enter, and what strategies to use. For example, Brizo’s data can provide information on customer preferences, restaurant performance, and competitive pricing, which can be used to identify potential new customers to target or to assess if it’s worth the time and resources to enter a new market. Additionally, Brizo can provide relevant insights on local regulations, key partners, and overall market health to ensure that a distributor’s sales teams are armed with up-to-date and accurate information when attempting to enter a new market.
Marketing to the Foodservice Market
Content analytics tools, such as Brizo, can also be used to start meaningful conversations with potential customers and convert leads. Distributors can use the platform to target leads based on hyper-specific criteria, such as menu data and customer preferences. The data collected from Brizo helps distributors personalize their marketing strategies to increase the chances of the lead converting. This personalization can be used to create dynamic offers and campaigns that help lead to successful customer conversions. Additionally, regularly monitoring market trends can help a distributors assess how successful their marketing efforts are and how to improve them.
Find Kitchens & Expand Operations
In addition to helping restaurants target potential customers, Brizo’s data can be used to streamline a distributor’s own operations. With the intelligence that Brizo provides, distributors can identify kitchens in their area that could help expand their operations or reduce their costs. Additionally, the platform can help distributors determine the best places to offload their products. For instance, using Brizo’s data, distributors can analyze local traffic patterns and customer preferences – such as high-demand items – to narrow down potential locations to expand. In addition, Brizo offers unique insights into local regulations and zoning laws to help distributors quickly and efficiently determine the legal and logistical requirements of the area they are trying to enter.
Data Enrichment
Brizo’s unique insights allow distributors to enrich their data and make more well-informed decisions. By using Brizo’s market intelligence as a complement to their existing data, distributors can better understand what their customer wants and can start to identify trends in the market. This helps to paint a comprehensive picture of their customer needs and behaviors – giving distributors an edge in an increasingly competitive market.
In summary, understanding how to evaluate a restaurant market and interpret the data and analytics tools that are available can be overwhelming. However, with the help of Brizo, distributors can gain an unprecedented level of market intelligence and insights that can put them one step ahead of their competitors. Whether it’s data on customer preferences, competitive prices, or local regulations, Brizo gives distributors a comprehensive understanding of the restaurant market that is essential for their success.
