The foodservice industry is constantly changing, with trends dictating the success or failure of a restaurant. To a franchisor looking to expand into new and potentially lucrative markets, understanding the trends in each location before they open shop is paramount. Traditional market research techniques can be cumbersome and time consuming, and if the data is out of date, the findings can be inaccurate. This is where market intelligence apps like Brizo can help.
Brizo helps franchisors understand the specific needs of each market they are looking to enter by breaking down data and insights in ways that are easily understandable. Leveraging its unique datasets, Brizo allows for highly targeted research, sales prospecting, and marketing to the foodservice market. Additionally, it can streamline production innovation and help with strategic expansion of the franchise.
In this article, we will explore the pros and cons of using a market intelligence app like Brizo, and how it can provide the best insight to franchisors looking to expand operations.
Pros
One of Brizo’s major advantages is its ability to provide comprehensive market insights in a way that’s easy to digest. The app draws from a variety of data sources and formats it in a way that’s useful and relevant to franchisors. Additionally, Brizo’s data enrichment feature allows users to supplement their existing systems with relevant market data. This ensures that decisions made by franchisors are informed by an up-to-date and comprehensive understanding of the foodservice industry.
Brizo also offers detailed menu data and restaurant tech coverage that is specific to the foodservice industry. For franchisors, this means that they can better understand how local markets are likely to respond to certain items or approaches. Moreover, the data can be used to inform pricing, operations, and other business decisions related to the foodservice industry.
Cons
As with all market intelligence apps, Brizo has some notable drawbacks. One such issue is the reliance on publicly available data, as that information can be incomplete or even out of date. In cases where the data supplied by Brizo is used to inform the franchisor’s decision, it is important to double check with more reliable sources. Additionally, the information gathered by the app can be overwhelming, and it’s important to take the time to properly analyze the data and draw the relevant conclusions for the franchisor’s particular situation.
Another potential drawback of Brizo is its focus on the foodservice industry. While this is an advantage in many respects, it can be a disadvantage if the franchisor is looking to expand into other markets. In such cases, it’s important to look for a more comprehensive market intelligence app that can provide broader insights.
To summarize
Marketing intelligence apps like Brizo can be a highly useful tool for franchisors looking to understand the market before expanding operations. The app provides in-depth data and insights into the foodservice industry that can be used to make informed decisions. While it’s important to consider the drawbacks of relying on public data, Brizo can be a valuable asset for franchisors looking to understand local food trends.
