With an industry that is leading the way in providing growth and an increasing number of brands and consumers, it is important for food suppliers to provide accurate market data. With unique data fields specific to the food service industry and in-depth menu data and tech coverage, beverage suppliers need to understand the importance of ad customization. Navigating the online advertising space is becoming more difficult and ever-changing. Suppliers need to be aware of the standards for ad targeting and their challenging market conditions. This guide walks through the key concepts and highlighting the best practices and strategies in order to maximize success.
Sales Prospecting in the Foodservice Market
Sales prospecting in the foodservice market requires insight that goes beyond basic demographics. Customized online ad targeting goes far beyond geographic location or demographic characteristics, expanding to include a variety of interests. With detailed insights such as Brizo’s data on market conditions and trends, food suppliers can make better decisions and better target audiences. They gain detailed intelligence that can be used to create localized campaigns that reach prospects who are likely to be interested in buying their products.
The key here is to go beyond standard criteria and start to look at psychographics. Consumers today are a lot more interested in their own preferences instead of basing buying decisions off a pre-determined idea of what we should be buying. Take advantage of this and provide content that resonates with the individual. This means delving deeper into individual profile creation, looking at things such as lifestyle, interest, behaviors, and values. This is the type of insight that can further refine campaigns and create segments of audience that are more likely to be receptive to certain kind of messages, providing a huge boost to sales efforts.
Marketing to the Food Service Market
When it comes to marketing in the foodservice industry, the goal is to captivate the audience and turn them into loyal customers. Data-led insights can provide deeper understanding of audiences’ desires and tailor messages for a more personalized experience. With technology and behavior-based data now more pervasive, it is possible to understand the lifestyle and wants of a consumer more easily, allowing for much more tailored messages.
For example, when targeting the younger audiences, it is important to use digital campaigns and explore popular trends such as influencer marketing. Furthermore, targeting local restaurants or food businesses and sponsoring events at the local level can help establish a relationship with customers.
Find Kitchens & Expand Operations
The foodservice industry is constantly evolving, and suppliers need to stay one step ahead. Data and technology are increasingly becoming the factors that determine success and there is no better time to start leveraging them to your advantage. Intelligence tools such as Brizo helps food suppliers and distributors to identify potential new markets, understand local market conditions, and new growth opportunities. With tools such as Brizo’s kitchen opportunities, suppliers and distributors can identify new mangers and controlling partners to join them on their journey.
Data Enrichment
The era of big data just keeps getting bigger, and analysis of data on a deeper scale is paramount. Gathering data, extracting insights and relying on analytics is especially important when targeting the food industry. Access to enriched data such as Brizo’s database can provide the intelligence needed to make informed decisions when evaluating prospects and adapting to changing market conditions. By understanding the data and applying insights, distributors can uncover new opportunities and create tailored campaigns that will bring them success.
As online ad customization continues to be the standard, foodservice suppliers must stay ahead of the game. When properly understanding how to utilize insights from data, it allows for more efficient and successful campaigns. With proper target marketing, personalization and data enrichment, success can be achieved from all fronts in the foodservice industry.
