Cheese is a beloved topping and ingredient used across the world in a variety of dishes. From Italian classics like lasagne and pizza, to French favourites like raclette and fondue – cheese is undisputedly one of the most versatile ingredients around. And the foodservice market is no exception – with consumer preference for cheese-laden dishes increasing year on year, there is no better time for brands to take advantage of its potential.
But understanding and evaluating cheese trends is no easy feat – with new types and styles appearing on data.com/en/platform/’ target=’_blank’>menus daily, staying up to date can be a challenge. This guide provides an overview of the most significant cheese trends to take note of, as well as data and insights from Brizo to help brands make informed decisions about their cheese menus.
What Are the Most Popular Cheese Trends?
When evaluating cheese trends, there are a few key areas to take particular note of. The first is type – both harder and softer cheeses are extremely popular, with the type of cheese chosen often reflecting regional and cultural ingredients. For example, in Italy, mozzarella and ricotta are widely used, whereas in France, brie and camembert tend to be preferred.
In terms of taste profiles, it’s worth monitoring pungency. Unsurprisingly, cured cheeses are popular, as well as somewhat sweeter varieties such as feta, blue and Triple Cream. The market is also seeing an increasing demand for healthier choice alternatives, such as low-fat and low-salt cheeses, as well as vegan and plant-based options, for those who prefer an alternative to dairy.
Also bear in mind that cheese does not exist in a vacuum; it’s worth considering pairings, from pairing Parmigiano Reggiano with sweet syrups and jams, to soft cheeses incorporating herbs and spices.
What Data and Insights Should Franchisors Consider?
Franchisors considering cheese for the foodservice market should focus on utilising data and insights from Brizo, which provides an array of diverse data sets for deeper market understanding, including in-depth menu data and restaurant tech coverage.
By leveraging data from sources such as Brizo’s Sales Prospecting feature, franchisors can target specific markets and audiences with customised offerings that are tailored to their tastes and preferences. It’s also invaluable for streamlining production innovation and expanding operations, as well as converting and closing more leads through enhanced brand marketing.
Data can also be employed to analyse changes in customer behaviour and preferences, as well as the efficacy of products in different markets. This data can then be actioned through targeted marketing campaigns to build customer loyalty and engagement, as well as reach out to target audiences that have yet to try a brand’s offerings.
Finally, investigating changes in the cost of cheese is something franchisors should be aware of, as it not only allows for greater market insight, but also allows for menu decisions and product tests to be rooted in a financially sound basis.
Final thoughts
Cheese is an inescapable and versatile ingredient, making it a key factor in the success of foodservice in the market. Here, we have explored the most popular trends of evaluating and understanding cheese, as well as the unique data sets available to franchisors from sources such as Brizo. With this combination of trends and data, franchisors will be able to make more informed decisions about their menus, enhance their platforms and reach out to wider audiences.
