A Guide to Evaluating and Understanding Foodservice Market Flavour Experience

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Flavor Experience 2023

In the foodservice industry, every restaurant wants to offer its customers an unforgettable taste experience. To do this, they need to understand market trends and utilise the latest in data-driven insights and analytics. This knowledge is key for tweaking customer experience, exploring new menu items, and expanding operations.

Brizo provides merchants with a comprehensive guide to understanding and evaluating flavour experiences. This guide is designed to help foodservice merchants use their data to build a deeper understanding of the foodservice market in order to optimise their strategies and improve their customers’ experiences.

In this guide, we’ll take a look at the key points of Foodservice Market Flavour Experience that franchisors can use to make thoughtful decisions about their product offerings, menu ideas, and market expansion. We’ll walk through the various methods of data analysis, sales prospecting, and marketing, as well as how to use data enrichment to enhance your business’ systems. Let’s get started.

Data Analysis for Foodservice Market Flavour Experience

Data analysis is essential for the success of any foodservice business. By analysing data sources such as menus, customer surveys, reviews, and food trends, franchisors can gain a better understanding of the taste preferences of their customers. This can help them better tailor their products and menu items to different regional markets.

Franchisors should also take advantage of unique data fields specific to the foodservice industry. This data can reveal valuable insights into things like customer satisfaction levels, restaurant profitability, and trends in customer preferences. This can be used to identify areas of improvement and new opportunities.

Sales Prospecting

Sales prospecting enables franchisors to identify new customers and expand their reach into new markets. By leveraging the insights gained from data analysis, franchisors can effectively target their marketing campaigns, source new leads, and optimise their sales strategies.

By equipping sales teams with data-driven insights, franchisors can better understand their target markets and make decisions with confidence. This can include understanding new market demographics, customer preferences, and competitive environments.

Marketing to the Foodservice Market

Data-driven insights can also be used for marketing to the foodservice market. With data, franchisors can create highly-targeted marketing campaigns and more accurately measure their return on investment. This can be used to identify how well customers are responding to new products and menu items, as well as determine which strategies are delivering the best results.

Being aware of food trends is key when marketing to the foodservice industry. This can help create more effective campaigns that target the right regions and demographics.

Finding Kitchens and Expanding Operations

Data-driven insights can also be used to streamline production and strategically expand a brand. By gathering insights from both the customer and the competitors, franchisors can identify and innovate new products, services, and locations. This can uncover new opportunities for expansion and help franchisors make informed decisions.

Data-enrichment can also help with expanding operations. By enhancing systems with richer and more comprehensive data, franchisors can make decisions with increased confidence.


For franchisors looking to expand their operations, data-driven insights and analytics can be an invaluable tool. By utilising data, franchisors can better understand their target market, tweak customer experience accordingly, and strategically identify the best locations for expanding their brand.

Data-driven insights can help franchisors create highly targeted marketing campaigns, source new leads, optimise production, and identify new opportunities. The key is to analyse and utilise as many data sources as possible to ensure that the best decisions are being made.