In today’s highly competitive and saturated foodservice market, restaurant business owners and marketers alike are always looking for ways to gain insights into their market and increase their customer base. Having access to account-based data that provides information about the market, such as menus, prices, customer profiles, and sales can be invaluable, as it allows restaurant owners and marketers to better assess their strategies and tailor them to their customers’ needs.
Brizo is a powerful data platform that provides deep insights into the foodservice industry, offering restaurants and food & beverage distributors unique data fields to help them better understand and market in the foodservice industry. With Brizo’s data, sales teams have the opportunity to prospect with confidence, while marketers have the opportunity to acquire and convert more leads. Additionally, Brizo’s insights allow restaurant owners to find and expand their kitchens and streamline their production processes, leading to higher customer satisfaction and increased profitability.
The following guide is designed to help restaurant owners and foodservice distributors evaluate and understand account-based data programs for restaurants, such as Brizo, and how they can use them to their advantage.
How to Evaluate an Account-Based Data Program
When evaluating an account-based data program for restaurants, there are several key factors to consider:
Data Quality
The quality of an account-based program’s data is paramount, as it provides the foundation for all decisions related to the foodservice industry. Data should be up-to-date, accurate, and comprehensive, making it easy for marketers and restaurant owners to understand and analyze it. Brizo provides a comprehensive and diverse set of data that helps provide an in-depth understanding of the foodservice industry.
Privacy & Security
Prior to signing up for an account-based data program, it is essential to ensure that the program is secure and compliant with all data privacy laws and regulations. This is critical for ensuring the protection and safety of customer data, as well as the restaurant’s own data. Brizo utilizes state-of-the-art security protocols to ensure that all customer data is secure and encrypted.
Customer Service & Support
Having access to quality customer service and support is important when setting up and using an account-based data program. A good customer service team should be able to help with any technical issues and answer any questions about the program promptly and accurately. Brizo’s customer service team is always available to help customers navigate the data platform and troubleshoot any issues they may have.
Cost & Flexibility
Before signing up for an account-based data program, it is important to consider the cost of the program and its flexibility. Many programs offer tiered pricing plans that cater to different budgets, while some may offer unlimited access. Additionally, some programs may be more flexible than others when it comes to canceling or modifying subscriptions. At Brizo, we offer multiple pricing plans, as well as the ability to cancel or change subscriptions as needed.
How to Understand Your Account-Based Data Program
Once you’ve evaluated and chosen an account-based data program, the next step is to understand how to leverage it. Here are some tips for understanding your account-based data program and using it to its full potential:
Explore the Platform
Take some time to explore the platform and get familiar with its features and capabilities. Understanding the capabilities of the platform will help you maximize its potential for your restaurant or foodservice distributor.
Find Relevant Data
Identify the data that is most relevant to your business needs and goals. Having an idea of what type of data you are looking for will help you narrow down your search and focus on the data that will be most beneficial to your restaurant or foodservice distributor.
Make Data-Driven Decisions
Use the data from your account-based data platform to make data-driven decisions. Analyze the data and draw conclusions based on the data. This will allow you to make decisions that are backed up by data and give you the most accurate picture of the market.
Find New Insights
Look for hidden or unexpected insights in your data. Having access to data from multiple sources provides a comprehensive view of the market, allowing you to uncover new insights that you may have otherwise missed.
Reassess & Refine
Once you have a better understanding of the account-based data platform, take some time to reassess your strategies and refine them to better fit your customers’ needs. Evaluate the results of your strategies and make any necessary adjustments to ensure the highest level of customer satisfaction and success.
Concluding perspectives
The foodservice industry is an ever-evolving landscape, one that can be difficult to navigate for restaurant owners and foodservice distributors. Having access to comprehensive and up-to-date account-based data can be invaluable, as it helps to provide insights into the market and helps restaurant owners and foodservice distributors make informed decisions about their strategies. Brizo is a powerful data platform that provides deep insights into the foodservice industry, allowing users to better understand the market, prospect with confidence, and make data-driven decisions. With a better understanding of your account-based data program and its capabilities, you are sure to be successful in the foodservice industry.
