Overviewing the food service industry, suppliers are constantly on the search for cost-effective and data betterment strategies, selling to merchants and restaurateurs is becoming increasingly demanding. With the emergence of restaurant user research platforms, you can now leverage data-driven insights to equip your sales team, attract and convert more leads, streamline production innovation, and strategically expand your brand. Supporting every part of the food service industry, planning, analyzing, and marketing has never been so easy with the use of restaurant user research platform Brizo.
To truly embrace the power of restaurant user research platforms, it’s pertinent to identify the genuine need of integration and understand its existence in the food service industry, its benefits and any drawbacks associated.
Pros of Using Restaurant User Research Platform
All-Encompassing Data: With restaurant user research platforms, customers use a market analytics platform to support every area of their operations. Generating insights from a singular platform appeals to most food service operators by providing an all in one solution. It enables you to obtain data from a diverse set of sources, covering demographic information, restaurant operations, pricing, menus, and food trends, and most importantly – dynamic data specific to Foodservice market.
Sales and Marketing: With the rich insights gleaned from the restaurant user research platforms, you can equip your sales team for more targeted campaigns and prospects. Its comprehensive overview gives you the opportunity to understand the current market trends, understand competitor strategies, and gain access to potential customers. Specifically designed analytics lets you reach the right demographic more quickly and cost-effectively. This is also useful when creating campaigns to build brand recognition or launch a product across the Foodservice market.
Find Kitchens and Expand Operations: Gathering data points across different types of restaurants, suppliers can efficiently find attractive kitchens and make decisions based on enriched options. Having the necessary data in place allows one to strategically plan expansion, increase production, and not worry about getting lost in the multitude of information while doing so.
Cons of Using Restaurant User Research Platform
Personalization: Restaurant user research platforms are advantageous when exposing your business to new markets, however, it is impossible to replace the human touch. Sometimes the only way to properly vet a lead is to invest your own time.
Data Transparency: With the ever-growing accumulation of data and its implications, transparency becomes even more important. With data privacy laws, and ensuring customers feel safe, it’s essential that food service operators be aware of sensitive information. Furthermore, knowing the source of the data used, and how securely it is gathered and stored is invaluable.
Cost: While restaurant research platform are primarily cost-effective, when scaling your operations the price for the software or subscription may add up in the long run. Fortunately, with the increasing market competition, vendors are offering more competitive prices and flexible subscription models.
The list of pros and cons of using a restaurant user research platform is infinite, yet it can be confidently stated that the adoption of data-driven intelligence will not be left behind. Whether you’re new to the food service market or are trying to reach new markets, leveraging insights from extensive user research platforms are bound to prove a positive transformation.
