With the rise of restaurant-driven operations, the need for data platforms has grown exponentially. Understandably, restaurant technology providers are looking for the best solutions for cutting-edge insights into the foodservice market. Today’s restaurants and operators must do more with less, from enhancing menus and sales to keeping pace with customer needs and expectations.
Brizo is a comprehensive data platform that gives foodservice industry stakeholders the ability to find actionable insights through deep market analysis. Our data platform delivers comprehensive market coverage, in-depth menu data and restaurant tech coverage, so stakeholders can understand the foodservice market dynamics, find out where restaurants are trending, or evaluate chains that will match their marketing and sales strategies.
This article gives a guide to understanding and evaluating restaurant account based data platforms, the benefits of using them, and the practical aspects that need to be taken into consideration.
The Rise of Data Platforms for Foodservice Market Insights
In many ways, data is the lifeblood of a restaurant. Having the right data platforms gives operators the ability to gain actionable insights into the foodservice market. It’s becoming increasingly important as restaurant industry offerings become more technology-driven. From evolving customer habits to the advancement of technology, restaurant operators are dealing with an ever-changing environment.
Data platforms provide insights into the foodservice industry, enabling restaurants to develop informed strategies, make quicker and better decisions, and identify opportunities for growth. In the past, operators had to rely on market research, surveys, and customer feedback to make decisions. Now, they have access to real-time intelligence incorporating market trends, customer behaviors, and hyper-local insights.
Key Benefits of Using a Restaurant Data Platform
Firstly, restaurant data platforms enable operators to gain a better understanding of their key market segments. It helps restaurants and operators target customers more effectively and gain insights into changing market trends.
There also are several other core benefits to consider. In particular, data platforms are invaluable for staying on top of customer preferences and tailoring services and promotions to meet their needs. Operators also can get insights on how their restaurant is performing, compared to nearby competitors. Finally, it enables operators to make more informed decisions on staff rotations, menu items, and pricing.
Factors to Consider When Choosing a Restaurant Data Platform
The rise of restaurant data platforms has eventually enabled operators to make more informed decisions quicker across almost every sector, from finance to marketing and operations. Before choosing a platform, it’s important to consider some key factors. Firstly, consider the cost. A reliable restaurant data platform will have a wide range of features at an affordable price. Secondly, it needs to be user-friendly. After all, you’ll need to have access to useful insights in a timely fashion. Finally, you should select a platform that has great customer support, should you encounter any issues.
At Brizo, we provide a comprehensive data platform that gives foodservice industry stakeholders the ability to generate actionable insights through deep market analysis. We have combined a board and diverse set of data for a deeper understanding and analysis of the foodservice industry. Our data allows for highly targeted research and prospecting of the foodservice market with unique data fields that are specific to the food service industry. Our market analytics platform supports every area of operations, and leverages the power of data science, AI, and big data analytics to provide world-class foodservice market insights.
At the end of the day, restaurant data platforms are invaluable for any operator looking to gain a better understanding of the industry and develop informed strategies.
