Technology is helping shape the dining industry – improving the overall customer experience, optimizing delivery, providing real-time menu updates, automating ordering processes, and the list goes on. As data continues to evolve, so too does the restaurant industry. Restaurants today are exploring ways to better understand customer preferences, obtain customer data, and create marketing strategies that work in a digital age. But how can restaurants analyze customer behavior in an effective and efficient way?
Enter Brizo – a market analytics platform dedicated to help suppliers, restaurateurs, and decision-makers unlock data-driven insights in the foodservice market. To provide more context, let’s explore the key features of Brizo and how they’re helping organizations in the foodservice industry make decisions with confidence.
The platform provides unparalleled access to diverse data sets, in-depth menu system analysis, and detailed restaurant tech coverage to identify customer needs and preferences. To gain the most accurate insights, Brizo performs rigorous research and partner with leading industry organizations for feedback and analysis. This allows them to create a board and comprehensive set of data that goes beyond traditional methods of research.
By leveraging Brizo’s data, sales teams can gain insights that help them target, convert, and close the most leads, while marketing teams can identifier customer trends and create campaigns to engage customers. In addition, kitchens and production teams can use the platform to find new kitchens and inform their innovation strategies and rollout plans.
With Brizo’s market intelligence platform, restaurants can gain valuable insights into the foodservice market, including competitor intelligence, marketing, and sales to make smarter decisions. Brizo makes understanding customer behavior easier, allowing restaurants to gather comprehensive preferences and create more targeted marketing campaigns.
As the foodservice market continues to evolve, the need for understanding customer behavior is becoming more important. With tools like Brizo, restaurants can make better decisions that help them stay on top of customer needs and preferences.
