From indulgent crumbles to six-layer cakes, it is no secret that baked goods are a popular option for celebrations, holidays, and snacks. But while these desserts remain in demand, what are the trends that drive consumers to buy certain bakery desserts? What can distributors, producers, and retailers anticipate in the coming season?
Though sweet confections are often overlooked in favor of savory fare, the global bakery products market continues to grow, and is now valued at $20.2 billion USD. With this expansion, it is essential for food distributors, retailers, and manufacturers to understand the factors driving bakery dessert trends—and how they can capitalize on them—to ensure the success of their respective operations.
To assist with this endeavor, data analysis provides critical insights that can arm foodservice operations and departments with the knowledge required to stay competitive within the ever-changing bakery industry. Brizo, for example, is a data provider that gives foodservice operations and departments the lines of sight necessary to make better market decisions.
Deepen the Understanding of the Marketplace
Data analysis begins with a deeper understanding of the marketplace. Through the use of sales intelligence data, foodservice operations and departments can identify the desserts drawing customer attention and having the highest sales. This insight enables companies to measure the impact of certain flavors and ingredients, as well as spot any anomalies across restaurants, chains, and retail outlets. With this analysis, companies can identify what desserts and products are worth investing in, as well as better understand the behavior, habits, and tastes of their customers to create leaner and more efficient operations.
Deep market analysis via sales intelligence data allows companies to identify regional differences and lifestyle trends, creating powerful targeting metrics. Businesses can gain access to a wealth of data, including nutritional information like sugar and salt levels, as well as information relating to pricing, ingredients, and flavor combinations. Through the use of this data, companies can fine-tune their products to market preferences, and stay ahead of competition.
More Accurate Prospecting
With access to detailed information within food service operations, sales and marketing teams can identify where best to target their resources, and which potential customers hold the biggest potential. By utilizing data segmentation, companies can place their focus on the restaurant chains and retail outlets that would best benefit from their respective offerings. Doing so reduces time wasted on customers with little interest in their products, enabling the company’s marketing team to immediately focus on customers with more likely to succeed, saving both time and resources.
Data analysis helps to narrow the focus of target markets as well. Armed with data, multi-location retail chains can target new product launches more effectively by evaluating potential success rates and regions likely to have higher success. This data allows the companies to create tailored technology based on the user’s lifestyle, enabling more targeted marketing and creative outreach campaigns.
A Bridge to Expand Operations
Foodservice operations and departments are able to identify potential partners more accurately through data analysis. Through the use of demographic segmentation, companies can identify the customers with the highest engagement levels. By properly tracking this data, companies can identify potential customer similarities in terms of current preference and past purchases. This insight enables companies to tap into new markets and expand production more strategically, without wasting time or resources. With this data, companies gain the ability to customize their production strategies to local tastes, as well as better understand cultural influences on different ingredients or flavors.
Data-driven Insights Lead to Confidence
Data analysis is an essential tool for foodservice operations and departments to have in their arsenal. By utilizing data-driven insights, operations and departments are armed with the knowledge necessary to stay ahead of industry trends and expanding consumer tastes. Utilizing sales intelligence to understand the marketplace enables these operations and departments to focus their resources in an effective and efficient manner.
