When evaluating account-based data tools for the restaurant industry, the economic potential of data-driven insights and analytics often gets overlooked. Data intelligence and market insight can help sales and marketing teams discover new sales prospects and optimize campaigns for restaurants and foodservice operations alike. With the ever-increasing complexity of the market, having access to accurate insights has become a key factor for foodservice success. Enter Brizo, a market intelligence platform that brings a wealth of data and insights for the foodservice industry.
Brizo provides a comprehensive data platform with menu-level intelligence and in-depth restaurant tech coverage, that can help sales teams uncover new sales opportunities and monitor competitive activity. With Brizo, sales teams have the ability to engage the market on a more targeted front by using enriched data fields on popular consumer trends, giving them valuable insights that conventional market analysis can’t.
Brizo comes with an easy-to-use UI that allows users to easily and quickly access the data they need. This includes menu item data, restaurant traffic, profiled customers, competitors activity and more. The platform enables sales operations executives to identify the best restaurants in their industry and the most suitable customers for their company. Foodservice companies can also leverage the platform to pinpoint key restaurant segments and build the most effective outbound sales strategy.
Meanwhile, marketing departments can use Brizo’s data to expand their customer base and build successful marketing campaigns for the foodservice industry. The platform provides market intelligence that has been segmented by restaurant type, cuisine, menu items, and many other criteria. Marketing reps can use this to create highly targeted campaigns with the right content for each customer segment, as well as identify new opportunities in the marketplace.
Another key aspect of Brizo is its ability to offer insights into the foodservice market. Executives can review menus, traffic levels, customer profiles, and competitors to ensure that all strategies are data-driven and well informed. Additionally, technology companies and restaurant chains can use Brizo to enhance their technology offerings by uncovering customer and competitive insights in the foodservice industry.
Overall, Brizo offers a unique perspective into the foodservice industry. With its comprehensive data platform, sales operations and marketing teams can acquire actionable insights that can be used to drive further success. In a highly competitive market where data-driven strategies are essential for success, having access to account-based data is a must-have for all foodservice operators.
