As central players in the US foodservice market, restaurants, catering companies, and food manufacturers look to stay abreast of the latest industry trends and changes in consumer preferences to guide their operations and enhance their offerings. Gathering robust consumer food trend data can be difficult to do, but fortunately, a wealth of market insights are made available through reliable and comprehensive data and analytics platforms. These platforms can help uncover the specific information companies need to better understand customer habits and anticipate shifts in the foodservice market.
At Brizo, we offer a comprehensive data platform designed to help companies unlock deep insights into the foodservice market. Our data provides highly targeted research and advanced prospecting of the foodservice industry with customized data fields to help you better understand the needs, preferences, and habits of customers in the US. In addition, our data enrichment capabilities provide enhanced systems with up-to-date market insights so companies can make more informed decisions.
Data furthers sales, marketing, and operations in the foodservice industry, so let’s look more closely at how companies can benefit from the information provided by Brizo’s data platform.
Sales Prospecting in the Foodservice Market
Through the use of usable data, sales teams can better understand the various trends in the foodservice market in the US. With insights from customer menus, feedback from customer surveys, and other customer behavior data, sales teams can use these trends to better forecast and anticipate customer and market needs. Data fields from Brizo’s platform can quickly provide up-to-date information on price points, new menu items, popular items, and other relevant industry-specific metrics that sales teams can use to build new strategies.
In addition, our menu analytics offer a comprehensive analysis of the ingredients, flavors, and recipe items used across different restaurants, catering companies, and food manufacturers. These insights can help sales teams better understand things like consumer tastes, preferences, and other insights that can help guide sales teams in building successful, targeted campaigns.
Marketing to the Foodservice Market
By harnessing data from Brizo’s platform, marketing teams can gain further insight into customer behavior and preferences to create more successful marketing campaigns. Data fields provide up-to-date information on market trends, customer reviews, and other metrics that can help guide marketing decisions.
Further, businesses can also take advantage of our menu analytics offering to uncover new popular styles, flavors, ingredients, and recipes and use that data to create more targeted marketing materials and campaigns. With a wealth of data and analytical insight, businesses can gain deeper understanding of the current trends in the market and how best to create campaigns that will resonate with their target audience.
Find Kitchens & Expand Operations
In the fast-paced foodservice industry, it’s important for businesses to stay abreast to changes in customer preferences, pricing, and other elements that might affect their operations. With accurate data insights, businesses can quickly identify customer needs and spot new opportunities to expand their operations.
By using Brizo’s data platform, businesses can access detailed data analytics to uncover new kitchens and suitable locations to set up food production hubs. Data fields provide in-depth information regarding pricing, customer needs, competitor activity, and other factors that can help guide businesses in their decisions of where to best invest resources in expansion.
Data Enrichment
Finally, companies can also leverage the data platform to further enrich their own data systems with detailed information and insights about the foodservice market. With accurate data regarding customer purchasing habits, competitor movements, pricing trends, and other factors, businesses can use this data to make more informed decisions about the development of their own business model and operations.
At Brizo, we provide a comprehensive data platform built to help companies unlock deep insights into the US foodservice market. Our data fields provide targeted research and prospecting capabilities, support marketing campaigns, and help guide operational decisions, making it the perfect platform to gather deeper market insights.
