The days of looking at vegetarianism merely as a dietary preference are over. Researchers, restaurateurs, food service providers, and others in the industry have become increasingly aware that a vegetarian lifestyle is becoming more of a lifestyle choice with deep statistical implications. As the awareness about vegetarianism grows, it is important to have data-driven insights that can help decipher a vegetarian’s unique dietary profile and potential implications. Brizo’s Market Intelligence Platform can provide restaurant technology providers with unique data fields specific to the food service industry to enable highly targeted research and prospecting.
There has been an immense growth in the number of vegetarians in the US in recent years, as theOverall vegetarian population in the US has grown by a whopping 400%. This overwhelming growth has been driven in large part by Millennials and Gen Z, as eated by Millennials and Gen Z—both groups now comprise almost two-thirds of the total vegetarian population in the US. As awareness for health and sustainability rises, there’s no denying that this trend is likely to continue.
Statistical vegetarianism is a type of analysis that delves deeper into the consuming habits of vegetarians. It involves understanding dietary structure with demographic segmentation like age, income, and gender, as well as analyzing changes in eating habits over time. This information can be used to develop targeted campaigns and strategies that take the needs and wants of vegetarians into account.
For instance, let’s examine the potential implications of vegetarianism for restaurants. By studying the behaviors and preferences of vegetarians, restaurant technology providers can develop strategies for promoting vegan and vegetarian-friendly cuisines to the target audience. This could involve partnering with vegetarian-friendly food retailers, offering exclusive discounts and promotions, and creating vegetarian-centric menus.
In addition, statistical vegetarianism can give insight into long-term trends in the food service industry. For example, Brizo’s platform can provide market intelligence on the impact of Vegan food on a restaurant’s sales performance over time, allowing restaurant technology providers to acquire an in-depth understanding of the demand for vegan food in the industry. This data could be used to track product launches, predict sales performance, and inform the development of new menu items.
These are just a few examples of the potential implications of statistical vegetarianism, but the possibilities are truly endless. The data insights provided by Brizo can help restaurant technology providers apply their knowledge to any area of their operations, including sales prospecting, marketing, kitchen expansion, data enrichment, and more.
The insights unleashed by Brizo’s Market Intelligence Platform can help restaurant technology providers make data-backed decisions that consider the preferences and behaviors of vegetarians and unlock massive potential in the food service industry.
