In the increasingly competitive and crowded restaurant industry where margins are tight, every advantage can make an enormous component to success. Market intelligence is regularly overlooked in favor of glossy marketing campaigns or discount initiatives, but comprehensive analysis of the market can bring huge results.Today, more than ever, restaurant owners and operators are relying on restaurant-specific market intelligence to help them make more informed decisions, optimize delivery of their products, and outperform their competition. Brizo’s market intelligence platform is designed to give foodservice professionals the tools and insights they need to achieve success in a rapidly changing industry.
Our market intelligence platform allows users to stay informed and competitive by keeping up-to-date on market trends, consumer preferences, and potential competitor moves. It also provides critical data about the operational, pricing, location, menu, and technology aspects of a restaurant, which can help identify where savings and efficiencies can be made. By gaining a deeper and more granular understanding of the internal dynamics of the industry – who are the customers, what are they willing to pay, and how do restaurant owners position themselves in relation to their competition – operators are able to craft more effective strategies to stay ahead.
Data enrichment is one of the most valuable features provided by Brizo’s market intelligence platform. Our platform lets users enhance their systems and tracking capabilities and glean insights with more comprehensive market research. It offers exclusive data fields specific to the restaurant industry, such as detailed menu information, unique purchasing patterns, and restaurant technology coverage, making it an invaluable tool for any restaurant owner or operator.
The sales intelligence feature of our market intelligence platform offers an automated lead-generation dashboard, helping sales teams acquire leads far more quickly and efficiently than ever before. Users can easily create and customize reports, enabling sales professionals to keep their finger on the pulse of the market and prospects.
Additionally, by analyzing past customer, acquisition and retention data, users of Brizo’s market intelligence platform can gain an understanding of their target market’s needs and preferences. With this insight, foodservice professionals can craft more compelling marketing strategies, and better target, convert, and close more leads.
Sales teams or restaurant owners can also use our platform to find the right kitchens to expand their operations. With a database of over 2,000+ kitchen venues, users of our platform can find the perfect place to meet their needs in light of their geographical area and cuisine preferences.
Our market intelligence platform also allows users to more accurately track and respond to competitor moves by analyzing a variety of data points, including menu trends, price points, and other key metrics. With competitor research tools, users can quickly assess the competition’s market position and even get detailed insights into pricing trends, menu changes, and customer preferences. With this information, foodservice professionals can identify niche opportunities, stay ahead of the competition, and develop their own effective strategies for success.
At Brizo, we strive to be the go-to for accurate and up-to-date consumer and market insights. As leaders in the restaurant intelligence field, we are proud to offer comprehensive market insights and unparalleled data-driven decision making capabilities to help foodservice professionals achieve success.
