The foodservice industry is an ever-evolving, ever-growing, and highly competitive field. It’s an unpredictable and demanding market, making it all the more important for restaurant technology providers to stay up-to-date with the latest trends and developments in the industry. As technology and consumer preferences change, so too must your strategies and tactics.
To stay ahead of the competition and get the most out of the foodservice market, you must understand consumer insights and how they can drive more successful strategies. Here are ten of the top things to consider regarding food consumer insights:
1. Demographics- Who are your customers? Understanding demographics, including income level, age, ethnicity, geography, and more, can help you craft targeted marketing campaigns to reach the right audience.
2. Lifestyle- Understand your customers’ lifestyles, such as their eating habits, daily routines, and interests, in order to target them more effectively.
3. Preferences- Knowing what your customers prefer can help you offer products and services that best fit their tastes and lifestyles.
4. Desired Experiences- Knowing what experiences customers seek will let you customize your offerings to better suit their needs.
5. Shopping Patterns- Observing how customers shop can give you clues to their shopping habits, allowing you to optimize the customer journey.
6. Dining Out Behaviors- Observing customer behavior when they dine out can help you determine the types of restaurants they prefer and how they occupy their time.
7. Technology Use- With the increasing prevalence of technology, it’s important to understand how customers use it and what role it plays in their lives.
8. Brand Loyalty- Keeping an eye on customer loyalty will help you know who your most loyal customers are and how you can best serve them.
9. Engagement- Understanding how customers engage with you and your brand can provide useful insights into the effectiveness of your marketing and customer service.
10. Feedback- Encouraging customer feedback can give you valuable insights on customer satisfaction and how to better meet their needs.
Collecting and leveraging these insights is essential to surviving and thriving in this competitive industry. By understanding customer preferences and behaviors, you can create better strategies to target the right customers, offer the right products and services, and track consumer engagement.
At Brizo, we provide a board and diverse set of data for deeper foodservice market understanding and analysis. With our highly targeted research and prospecting for the foodservice market, you can equip your sales team with data-driven insights and analytics, attract, convert and close more leads with data-led industry insights, streamline production innovation and strategically expand your brand using foodservice market intelligence, and enhance your systems with more comprehensive market insights and make decisions with confidence.
