Adult beverages are a booming sector across the foodservice industry, with new products popping up all the time. From trendy mixed drinks to craft beer and craft spirits, it can be difficult to navigate the ever-evolving adult beverage market. To help make the transition easier, here are the top 10 things to consider when researching adult beverage trends.
1. Target Audience: Who are you targeting? Are they millennials looking for trendy drinks or is the goal to reach a more mature demographic? Understanding who you’re going after will help you narrow down the scope of your research and better shape your message.
2. Region and Sector: Where are you looking to reach? Different beer and spirit trends vary by region, and particular sectors can have their own preferences. Consider researching different areas to get a better idea of what kind of beverages are popular.
3. Flavor Profiles: People’s tastes for adult beverages have shifted drastically from the classic lagers and vodkas of the past. Some of the most popular drinks have exotic flavor combinations, from fruity and herbal ingredients to savory and spicy ones. Keep an eye out for new flavors and create exciting drinks of your own.
4. Lifestyle and Product Placement: The way that people consume adult beverages is changing. Many restaurants and bars are now offering experiences such as carafes and flight samplers so guests can sample a variety of drinks. Don’t forget to include events and product placement partnerships in your research.
5. Digital Presence: In today’s connected world, it’s impossible to ignore the impact of digital on adult beverage trends. Look into influencer marketing, and track social media trends to gain a better understanding of consumer desires.
6. Menu: What types of drinks are being offered? Pay attention to the menu offerings at various bars and restaurants in your area, and compare that to the menus of competitors. This will offer valuable insights into current adult beverage trends and help you stay ahead of the game.
7. Health Consciousness: As the health and wellness train continues to chug along, people are increasingly seeking out drinks that are low in sugar and carbohydrates. Take into account the amount of alcohol in each drink, as well as any additives or artificial ingredients that could potentially be a turn-off.
8. Price Points: Price is an important factor when it comes to adult beverages. Look into the competitive landscape and determine how much people are willing to spend. This will help you provide the right drinks and price points for your customers.
9. Packaging and Promotions: Craft beer, craft wine, and craft spirits are on the rise. Often, the product packaging and promotions used to sell them play a large role in their popularity. Give your research a boost by considering design elements and promotional campaigns that could help boost sales.
10. Innovation: Lastly, there are constantly new trends, flavors, and innovations emerging in the adult beverage sector. Keep an eye out for the latest drinks and be open to experimentation. Consumers like to try the unexpected, so don’t be afraid to take a risk.
Researching adult beverages isn’t always easy, but with the right research and insights, you can stay ahead of the trend and keep your shelves stocked with the drinks your customers are after. By considering the 10 elements discussed here, you’ll be well-equipped to research adult beverage trends and craft your menu accordingly.
