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Adult beverages have become an increasingly popular item on both restaurant and bar menus. With growing demand come a variety of considerations for food & beverage distributors, such as finding new suppliers, researching global markets, and understanding key trends. By leveraging data-driven insights, distributors can equip their sales and marketing teams, target customers with greater accuracy, and discover new opportunities in the industry.
Here are the top 10 things to consider when conducting adult beverage research:
1. Identifying Who is Buying: Knowing who is buying adult beverages, why they are buying, and when helps food & beverage distributors identify new markets and adjust sales strategies. This can include demographic information, such as age, gender, and location, as well as buying habits or restaurant preferences.
2. Researching Suppliers: Suppliers are an important consideration for distributors looking to expand their product offerings or reach new customers. Researching potential partners should include assessing a supplier’s competitive advantages and products, understanding their pricing terms, and assessing their customer service and support.
3. Evaluating Global Markets: Global markets offer a wealth of opportunities for adult beverage distributors. Companies may want to evaluate the international marketplace by identifying and researching key countries, assessing the potential market size, and understanding local customs and regulations.
4. Analyzing Deals and Promotions: Deals and promotions can be a great way to attract customers and boost sales. Companies should evaluate a variety of deals and promotions, such as seasonal offers, price point specials, and bundle pricing, to find options best aligning with their goals.
5. Understanding Competition: Understanding the competition in the industry is also important, such as who is selling, what is their pricing, and what are their promotions. Comparing competitors’ offerings to a distributor’s can help identify gaps and areas of improvement.
6. Identifying Drink Trends: Complex drinks, non-alcoholic concoctions, and drinks with unique flavor combinations are becoming more and more popular. Companies may want to research emerging trends to inform their product portfolio and offer customers something new and exciting.
7. Investigating Mixers and Ingredients: It’s not just the main alcohol component that makes a drink. Mixers and ingredients, such as syrups, juices, and spices, are also important components to consider when researching adult beverages. This includes understanding which mixers and ingredients are popular and which may be used to create signature, unique cocktails.
8. Assessing Restaurant Technology: As technology expands and evolves, restaurants are increasingly using digital ordering systems, ordering screens, and delivery services. For adult beverage distributors, understanding the technology restaurants are using, such as POS systems, digital payment platforms, and software integrations, can help get products to the table faster.
9. Understanding Allergens and Regulations: Foodservice business must follow strict regulations when serving certain products, including those containing allergens or ingredients that may be prohibited. Distributors should research food allergies and relevant regulations before expanding their product offerings.
10. Leveraging Insights for Improved Targeting: Finally, data-driven insights can be a valuable asset in improving targeting and achieving greater success. Companies can use existing insights, such as trends in sales, pricing, and product offerings, to identify potential customers and target more efficiently.
Using a combination of adult beverage research and intelligence can help food & beverage distributors understand the competitive landscape, target customers more accurately, and uncover new opportunities. With the right data and analytics, companies can gain a better understanding of the industry, faster.
