When it comes to restaurant analytics, every foodservice marketer, manager, and operations leader is looking for new, advanced insights into customers, competitors, and their industry. The restaurant market moves quickly, and restaurant analytics can provide the insights needed to stay ahead of the competition.
Brizo is a data-driven intelligence platform that provides unparalleled insights into the foodservice market. With in-depth menu data and restaurant technology coverage, Brizo gives users an expansion of insights and analytics that often cannot be found elsewhere. When selecting a restaurant analytics platform, there are ten specific considerations that should be taken into account.
1. Sales Prospecting: Sales prospecting can be time consuming and difficult to do without a good platform. With Brizo’s data-driven intelligence platform, you can speed up the process of looking for customers, thanks to its custom prospecting algorithms, which can save you time while finding the most likely customers for your goals.
2. Marketing: A comprehensive restaurant analytics platform can provide you with insight into your current campaign performance and how to adjust it for increased return on investment. This may involve understanding market trends and finding ways to target customers and close more leads.
3. Foodservice Market Expansion: Along with aiding in sales and marketing, the perfect platform should also grant users the ability to expand their operations into new markets. This can include identifying new distribution channels and local trends to create initiatives that appeal to customers in different regions.
4. Data Enrichment: An effective platform will have the ability to provide refined data for strategic decision making. This should include more comprehensive market insights, taking into account IPO filings, trade names, and other data points.
5. Projections: One of the most useful features of a restaurant analytics platform is its ability to help create forecasts. It should allow users to explore different scenarios, including seasonality, to accurately predict trends. This can help lead to better budgeting and use of resources.
6. Kitchens & Logistics: The ideal platform should be able to provide a comprehensive view of the supply chain and manufacturing operations, from identifying kitchen locations to tracking ingredient availability. It should also provide a visibility of the logistics involved in getting food to customers.
7. Inventory Management: The platform should allow users to monitor food inventory, optimize stock levels, identify slow-moving items, and utilize data-driven insights to improve purchasing decisions.
8. Dashboards & Visualizations: A great platform will offer comprehensive graphical representations of the data, allowing users to analyze trends and gain insights. Dashboards should be easily customizable and allow for greater insight into evolving trends.
9. Powerful Filtering & Targeting: A restaurant analytics platform should enable users to search and filter data to quickly get the information they need. This includes customizable filters and tag-based targeting, as well as data normalization and standardization to accurately compare different markets.
10. Building Profiles: Finally, a restaurant analytics platform should enable users to build detailed profiles of potential customers, covering base demographic data as well as interests, lifestyle information, and other relevant data. This can allow for better-targeted campaigns and content.
