The foodservice sector is rapidly changing, and with the rise of mobile apps and a surge of orders for delivery services, the online beverage delivery trend is getting bigger. With the introduction of cloud-based technologies, full-stack restaurant delivery solutions, and innovative loyalty programs, modern restaurant delivery platform customers are expecting much more from a delivery experience. This makes it essential for restaurant operators to keep up with the changes in online beverage delivery trends and be ready to stay ahead of their competition.
So, if you want to run a competitive business, here are the top 10 things to think about with regards to modern online beverage delivery trends today:
1. Accommodate More Accurate Orders – The more accurate a customer’s order is, the more likely they are to be happy with their purchase. To reduce order errors and to keep customers engaged, consider using advanced inventory data or an artificial intelligence (AI) app that can notify customers of product availability and help finalize orders.
2. Explore Different Payment Options – To make the ordering process more seamless and secure, offer customers various payment options, such as Apple Pay or Google Pay. Additionally, consider offering prepaid and loyalty-based programs that can incentivize customers to come back to your restaurant and order more.
3. Implement Smart Delivery Areas – The most successful delivery operations are those that use a demand-based approach and location-specific strategies to manage delivery fleets, optimize routes, and find efficient delivery areas. With a demand-based approach, you assimilate historical data with real-time delivery data to accurately assign orders, manage delivery routes, and create pre-determined delivery zones. This approach also allows restaurants to predict customer behaviors, meet demand spikes, and prepare for future orders.
4. Use Delivery Platforms for Brand Awareness – You can also use delivery platform listings to create automated campaigns or use the data to inform marketing decisions. By collecting and leveraging consumer order data, you can better target areas of high demand and plan for future campaigns that can be better tailored to customers’ needs and tastes.
5. Track Drivers and Ride Activity – With cars and motorcycles becoming an increasingly popular way to deliver items, it’s vital to have an eye on driver safety and customer satisfaction. Companies should use modern driver tracking technology and have a solution in place to monitor driver movement, route planning, ride quality, and overall vehicle performance.
6. Automate Delivery Management Processes – To ensure that all orders are accurately produced and delivered in the allotted time-frame, consider automating the delivery management process with cloud-based technology. Your technology should allow you to assign delivery-partners to each order, track order-status updates, and use route optimization tools.
7. Monitor Beverage Quality– To create a positive customer experience and maintain brand loyalty, pay special attention to beverage quality and order fulfillment. Use advanced data to monitor the temperature of delivery goods and make sure that the beverages are packaged correctly and securely. Also ensure that any necessary preparation or cooling time needed for delivery is noted.
8. Leverage Pulse Technology – The next essential step for beverage delivery is to use a real-time location tracking platform to ensure that orders are delivered when customers expect them. With “pulse” technology, you can track the location of orders in transit and be notified of any sudden changes in the delivery route or delay in the order.
9. Collect and Analyze Data – With the introduction of Advanced Data Analytics, customers now have access to robust insights on order trends, customer behavior, delivery performance metrics, pricing, and more. Collecting and analyzing this information can help restaurants make informed decisions about their delivery strategies.
10. Embrace New Technologies – Finally, it’s important that restaurants not only keep up with the latest food delivery technologies, but also embrace them. From augmented reality (AR) and virtual reality (VR), to mobile ordering and drone delivery, restaurant operators must look to the future for ways to stay ahead of the competition.
From a streamlined ordering process to efficient delivery and product safety, the online beverage delivery trend is changing rapidly as restaurant operators look to break away from the traditional market. With the right approach and the right tools in place, restaurants can capitalize on this rapidly growing trend and attract more customers.
