As a restaurant technology provider, it’s essential to ensure that you are meeting the demands of your customers when it comes to data analytics and insights that are needed to stay competitive in the food service market. Utilizing a quality account based analytics service can help to make sure you stay one step ahead and that you are continuing to offer unparalleled service at all times. Brizo is one such provider that offers a range of data for deeper market understanding and analysis, enabling you to make highly targeted research and prospecting of the foodservice market. Here’s what you need to consider when choosing an account based analytics service for your restaurant:
1.Reliability: Make sure you find an account based analytics service that is reliable and trustworthy.Quality data is the bedrock for creating insights to make informed decisions, so you want to be sure the data your provider is providing is accurate, comprehensive, and reliable. Make sure your data is always updated and constantly monitored to keep track of breaking industry trends in real-time.
2.SEO Insights: As a restaurant technology provider, having an account-based analytics service that is also providing SEO insights can be extremely valuable. Investigate what type of data the analytics service can provide in order to generate audit-able and comprehensive SEO insights related to keywords, content, and ranking — all of which are paramount when attempting to garner more organic traffic.
3.Data Coverage: To be able to gain comprehensive data-driven insights, it is important that the account-based analytics service you choose provides expansive coverage across industries and sectors. Take a look at the types of data that are available not only on and offline, but also for global markets, as this can help you stay up-to-date on trends that may be specific or localized.
4.Menu Data: Menu data is essential when it comes to understanding the food service market. With quality menu data at your fingertips, you can gain visibility into which foods will give you unique insights into customer behaviour and industry trends. Make sure you understand exactly what the account based analytics service you’re using provides in terms of menu data and if it is up-to-date.
5.Data Enrichment: Data enrichment is key when it comes to making decisions from reliable data-driven insights. With data enrichment, you can use detailed reports related to consumer behaviour and their preferences to refine your approach in order to better meet their needs. Look for an analytics service that is able to offer more detailed analysis such as market segmentation and consumer buying habits to ensure you’re leveraging the most comprehensive data to make decisions from.
6.Prospecting: Once you have the data you need, you can use digital access to the data to identify and reach potential customers in new and unique ways. Your account-based analytics service should provide insights to aid in prospecting potential customers based on their interests, behaviour and market trends to drive sales for your restaurant technology.
7.Reporting: Reports are essential for making sense of the data that you have. Your account based analytics service should be able to provide comprehensive reports to understand market trends and to conduct performance analysis, which in turn can help you make more informed decisions about your restaurant technology product.
8.Target marketing: Being able to generate target marketing campaigns, whether through email, mobile or social media, is incredibly valuable and can be easily done with the help of high-quality data analytics. Look for an analytics service that can provide you with access to the target marketing capabilities in order to be more effective and efficient when it comes to driving and conversions.
9.Scale: Being able to scale the data insights and analysis can be a great way to gain a better understanding of restaurant operations and technology trends. Finding an analytics service that provides insights that can be scaled up and down to help you adjust for different velocity or pricing changes can give you a competitive edge.
10.Vendor Support: Always make sure that you are getting the right level and quality of vendor support when using an account-based analytics service. Customer service should be at the top of the list when it comes to choosing the right service provider, so make sure to look for one that is open, friendly, and ready to walk you through any issues you may have at any point.
