For food and beverage distributors, disruptive technology, such as data-driven insights and analytics, is paramount to success in the market. The insights it provides are invaluable and can be utilized to equip a sales team with inspiring, actionable takeaways, attract and convert prospective customers, expand operations and streamline production innovation, and even enrich your existing systems with more comprehensive and accurate market insights.
In this article, we’ll be looking at a guide to evaluating and understanding account-based data, provided by a technology-based analytics and insights firm called Brizo, and how food and beverage distributors worldwide can make use of and benefit from it.
What is Account Based Data?
Account based data is a powerful tool that helps food and beverage distributors gain a comprehensive understanding of the foodservice market and its surrounding dynamics. By taking into account key metrics like menu data and restaurant technology trends, it helps inform strategic sales, marketing, and operational decisions. The information it provides is maintained and delivered by companies that specialize in bringing to light the key factors that will help a business succeed.
What Does Brizo Offer?
Brizo is a technology-based analytics and insights firm that provides account-based data for the foodservice market. Working with them, food and beverage distributors can gain an understanding of the industry and how to best target certain customer segments – essential knowledge when it comes to gaining market share.
Brizo’s technology allows for highly targeted research and prospecting of the foodservice market, incorporating in-depth menu data, restaurant tech coverage, sophisticated sales prospecting capabilities, and data enrichment services so that companies can make the most of the insights they’re presented with. Through leveraging Brizo’s technology, food and beverage distributors will be able to better understand a prospective customer’s needs and desires, as well as target more accurately.
How Needs and Desires Can be Identified
Account based data allows food and beverage distributors to get more out of their research and understand their prospects in greater detail. It can dissect a customer segment in more ways than ever before, taking into account a variety of factors, from budget to location to preferences and carve-outs. By utilizing the insights that Brizo provides, it’s possible to have a comprehensive view of a wider market segment, therefore allowing for more detailed prospects that hold the potential for better long-term revenue and relationships.
Through using Brizo’s technology, food and beverage distributors can also get an understanding of a customer’s needs and desires. Knowing exactly what a customer wants, as well as what their budget is, will give distributors an advantage when it comes to differentiating themselves from their competition.
In the end
Account based data can be a powerful tool when used correctly. By utilizing the technology that Brizo offers, food and beverage distributors are able to research wider market segments and understand the customer segments in greater detail. This knowledge enables them to target more accurately, create and sustain long-lasting relationships, and also identify the needs and desires of the individual businesses they’re targeting.
There are many key aspects of account based data that must be evaluated when making decisions in the food service industry, and Brizo’s insights can help you do just that. With their powerful technology, you’ll be able to better understand the market and make the most of your resources.
