The restaurant industry is a highly competitive one, requiring businesses to keep a close eye on the ever-changing technological trends so they can remain ahead of the competition. As a result, more and more operators are turning to account-based analytics to gain insights and keep ahead of the ever-changing competitive landscape. Account-based analytics provide restaurants with powerful insights into customer trends, menu offerings, restaurant technology, and more. It can be an invaluable tool in helping foodservice businesses make strategic decisions and stay competitive.
At the heart of account based analytics is Brizo, a leading provider of data and analytics for the foodservice market. By taking a comprehensive approach to market understanding, Brizo has developed powerful datasets to analyze the foodservice industry in-depth. This means restaurants have a competitive edge in areas such as sales prospecting, marketing, operational streamlining, and data enrichment.
Sales Prospecting in the Foodservice Market
Account based analytics empower restaurants to identify their ideal customer through advanced technological insights. The data allows restaurants to tailor their sales tactics and outreach efforts. By segmenting the market in terms of geography, menu offerings, and restaurant technology, it is possible to target the right customer and reach the right market with accuracy and precision. For example, a restaurant may be able to identify the number of fast food restaurants in a certain area, or the most popular catering menus in another area. In this way, restaurants can take a targeted approach to sales prospecting and outreach efforts.
Marketing To The Foodservice Market
The data provided by account based analytics can also be used to identify potential target markets for marketing campaigns. Through content analysis, highly targeted information can be gleaned about customers’ menu preferences, trends, and even restaurant technology usage. This data-driven approach can be used to craft successful marketing campaigns and reach the right customer for a restaurant’s offerings.
Find Kitchens & Expand Operations
In addition to marketing, the data can be used to identify kitchen production trends and utilize insights from the foodservice industry to expand a restaurant’s presence. For example, a restaurant may be able to find the number of restaurants offering a certain type of cuisine in a certain city, or the number of restaurants with a certain type of technology. This knowledge can be used to inform expansion decisions.
Data Enrichment
Finally, the data provided by account based analytics can be used to enrich systems with more comprehensive market insights. Restaurant owners and operators can make decisions with more confidence, as well as improve product and service design with the help of market intelligence. By integrating this data into a restaurant’s existing systems, operators can get ahead in the foodservice industry.
Account based analytics can provide a wealth of insights into the ever-changing restaurant market, giving businesses the edge they need to succeed. With powerful data sets from Brizo, restaurants have the edge for sales prospecting, marketing, expansion, and data enrichment.
