Tips to Choose the Right Restaurant Data Provider

Tips to Choose the Right Restaurant Data Provider

A reliable restaurant data provider offers insights and information crucial for making informed decisions in the fast-paced food industry.

This decision can significantly impact your ability to attract more prospects and leads, minimize risks, and conduct thorough market research. 

In this article, we will discuss some helpful tips to consider before selecting a restaurant data provider.

What are the Benefits of Using a Restaurant Data Provider Platform?

A restaurant data provider platform sharpens decision-making and increases market adaptability for foodservice businesses.

1) Reduce Prospecting Time:

Prospecting is an essential yet time-consuming part of B2B sales and marketing efforts. The challenge lies in identifying and reaching out to potential clients most likely interested in your products or services. 

Restaurant data providers bring a unique blend of actionable insights that perfectly align with customer targeting needs. 

Example: Bbot, a Doordash company, had difficulties with its lead generation process, such as out-of-date contact lists, unreliable data sources, and a mismatch with its existing CRM tools.

Brizo FoodMetrics, a market intelligence platform, brought to the table what others couldn’t: razor-sharp, industry-specific data that are refreshed monthly. The leads generated from these targeted campaigns were of higher quality, leading to better conversion rates and more successful sales outcomes.

2) Customer Insights:

Restaurant data providers offer detailed customer insights, revealing preferences, buying patterns, and emerging demands. 

Here are some examples of customer insights for the restaurant industry:

3) Expand Operations:

Growing is not enough; Scaling with precision is the key. Restaurant intelligence software offers a bird’s eye view of the foodservice industry, which helps you expand in the right direction.

Example: A restaurant data provider like Brizo shows a clear picture of the current market dynamics, including what cuisines are trending, which locations are booming, and what customers are looking for in their dining experiences.

By utilizing detailed searches, companies can strategically identify and partner with restaurants and kitchens that align with their growth plans and customer needs.

Examples of how specific search capabilities can aid in expanding kitchen operations:

4) Competitive Analysis:

Restaurant data providers offer comprehensive competitive analysis, highlighting what competitors are doing, market gaps, and areas for potential growth.

Example: A B2B data provider might show that food establishments are using a certain POS system in California. If you sell POS software, you can mold your marketing strategy accordingly in that particular market.

Tips for Choosing the Right Restaurant Data Provider:

Let’s discuss some important things to consider before choosing a restaurant data provider.

1) Data Scope and Depth:

A large restaurant database allows for more nuanced analysis and better strategic planning. Using Brizo’s vast menu item database, a restaurant can analyze popular trends, customer behavior, and niche opportunities. 

Brizo’s database covers 1.5M+ establishments, 1M+ verified contacts, and 2.5B+ menu items. With this extensive data, businesses can precisely tailor their approach to meet specific market demands and preferences.

2) Data Quality and Accuracy:

It’s important to choose a provider with recent refresh dates, ideally less than a month old, to ensure the information is current.

It’s also crucial to select a tool tailored for foodservice businesses. General data platforms can overload users with irrelevant information. 

Specific tools like Brizo, which focus on data pertinent to the US and Canada, help businesses avoid the clutter and directly access the data that will impact their operations most significantly.

3) Technology and Integration:

Look for data providers that track restaurants’ technology, from point-of-sale systems to online reservation platforms. Brizo FoodMetrics tracks the usage of 500 tech solutions across the foodservice market.

An intuitive web app interface is also essential for seamless interaction with the data.

Additionally, integrating data into your existing systems via an API is a significant advantage. 

4) Pricing and Support:

Foodservice businesses need to consider the cost of data providers. A platform should offer clear, transparent pricing that aligns with the depth and quality of data provided.

A good foodservice data provider will offer robust support to help users understand and utilize the data effectively.

5) Reputation and References:

The reputation of a data provider speaks volumes about their reliability and the quality of their service. Look for providers with positive testimonials and a strong track record in the foodservice industry.

Positive feedback from industry peers can be a powerful indicator of a provider’s value, and hearing firsthand about their experiences can guide your decision-making process.


The ideal restaurant data provider gives you the tools to make smart choices and helps your food business grow. You get to know your customers better, spot the latest trends, and stay ahead of the competition. 

Are you ready to find more customers and grow your food business? Brizo can guide you there. We gather info from more than 500,000+ sources to give you the best insights. Learn more about Brizo and start making choices that cook up success.