Selling to merchants and restaurateurs is now more competitive than ever before, and is getting exceedingly more burdensome and costly. Thanks to the intense competition and rapid transformation, foodservice industry vendors everywhere have to stay ahead of the curve. For the savvy restaurateur, trend delivery is a powerful tool provides the necessary insights to do exactly that.
Trend delivery entails the collection of data from multiple sources and provides appropriately-in-depth, comprehensive, easy-to-acquire, and cost-effective analysis that gives food service companies insights they need to make better decisions in the business. With that said, trend delivery isn’t without its unique challenges and there are several points to consider when evaluating this type of service.
Most people tend to focus on the price tag of a trend delivery platform and overlook a variety of components that determine how beneficial the platform will be for their operations. This piece explores all the necessary considerations to weigh while evaluating trend delivery services, as well as all of the potential benefits foodservice professionals are likely to achieve with them.
Leveraging Comprehensive Data On Foodservice Markets
When it comes to evaluating trend delivery, it’s important to vet providers for the data they offer. Data is a valuable resource. When you’re considering a platform, opt for the one that offers comprehensive data on the food service market. This data should be in-depth and should provide you with branded solutions and expert advice. The length of the data also needs to be considered. With many different providers offering varying levels of data, be sure to choose the one which gives you the most specific detailed information.
Relevance Of Data
Not every trend delivery service provides data and analysis relevant to your needs. Instead of focusing on the most recently released trends, choose a platform that offers long-term historical data. Tools that provide trend delivery data focused on trends over time are very helpful in providing insight into the industry and helping you understand what strategies may have greater success in the future. Also, pay attention to the information that each service provides when looking for trend delivery to make sure the data provided is applicable to your restaurant’s goals and strategy.
Ease Of Use
It’s important to ensure that your trend delivery service provides a user-friendly interface. The best trend delivery tools should make it easy to quickly visualize complex data, analyze trends, and optimize decisions. If you’re in the food service industry, you already have enough complexities in making the right decision at the right time. Therefore, determine that your data delivery service offers easy use for your team.
On-demand Analysis
For the busy restaurateur or food supplier, there’s no time to devote hours to analyzing data. Choose a platform that Lets you access your analysis on-demand. This means that you should be able to access your data and insights at any time and that the platform should provide you with accurate and up-to-date information.
Trend Forecasting
It’s not enough to simply review past trends – trend delivery services should also provide a forward-looking component. That’s why it’s essential to opt for a platform that provides trend forecasting. If the trend delivery service you choose offers predictions or detailed advice, such as customer segmentation or demographics, even better.
Other Features
In addition to the previously mentioned features, many popular trend delivery services provide other additional features. These features can range from sentiment analysis and commentary about recent trends to detailed competitor insights. Before signing up for a trend delivery service, be sure to review each service’s feature set to ensure that you’re getting all of the features you need.
Final Considerations When Evaluating Trend Delivery
In the end, make sure that you’re choosing a trend delivery platform that is going to give you the data and insights you need. No two businesses have the same goals and objectives when it comes to trend delivery so make sure to review everything thoroughly and choose the platform that meets your particular needs.
