For those in the food & beverage industry, understanding the nuances and variations of the foodservice market is a formidable challenge. And for franchises, who are looking to expand their footprint and transition to new locations, this challenge is even more relevant. data is often the answer to this challenge.
Enter Brizo, a market analysis firm that provides restaurants, franchises and food companies with a board and diverse set of data to help them have a deeper understanding of the foodservice market. The data provided by Brizo also allows for highly targeted research and prospecting of the foodservice market. A few qualities of the data provided include in-depth menu data and restaurant tech coverage.
In this article, we will provide a comprehensive guide to evaluating and understanding a market analysis firm such as Brizo. We will cover topics such as sales prospecting, marketing, expansion opportunities and data enrichment — by the end of this article, you should have a better idea of how Brizio’s services can bolster your market intelligence and improve market success.
Sales Prospecting in the Foodservice Market
Equipping your sales team for success should be a priority for any food business. With the data and insights provided by Brizio, you can leverage market-specific intelligence to close more leads and deals. The data available allows your team to discover new prospects with ease, as well as target neighborhoods and demographics with a level of detail unmatched by traditional sales methods.
Brizio offers action-oriented reports, custom-built with real-time data, that you can use to maximize sales productivity and optimize outreach. Your team will also have access to an expansive database of addresses, demographics, maps and more – all of which is accessible via a set of intuitive search tools.
Marketing to the Foodservice Market
In the same way that sales teams can leverage Brizo’s data to convert more leads, marketing teams can also benefit from better insights into the foodservice market. With more comprehensive data, you can create more accurate customer personas, laser-focus on the right demographics and produce better, more targeted marketing campaigns.
Brizio’s services are designed to help organizations of all sizes – especially franchises – find the right customers and create successful, long-term relationships with them. This includes the ability to generate segmented consumer insights based on menu data, pinpoint target areas with effective marketing campaigns, and evaluate emerging customer trends.
Find Kitchens & Expand Operations
With the detailed data afforded by Brizio, franchises can use the platform to streamline production innovation and strategically expand their brand into new markets. By utilizing foodservice market intelligence, you can avoid costly mistakes and limited exposure to your new customers. Furthermore, Brizo’s search tools make it easy to identify shifts and movements in the foodservice landscape.
The insights provided by Brizo make it easier for franchises to accurately select new locations based on data such as neighborhood and demographic details, stores per capita, menu items and user behaviors. With all of this information readily available, you can craft new strategies and tailor your operations to the local food culture – as well as the bigger picture.
Data Enrichment
The wealth of data provided by Brizo allows for more comprehensive information to be injected into your systems. This means that any decisions you make concerning the market can be informed by detailed insights, enhancing the accuracy and confidence of your strategies. The data available makes it easier to target precisely and to obtain measurable ROI from your efforts.
Enrichment of the information and data you have access to also makes it more reliable when making decisions about the foodservice market and for evaluating the competitive landscape. Additionally, this makes it simpler to identify opportunities for growth and understand the foodservice industry in more depth.
