Every business is bound to have a unique approach to their online marketing strategy; some shape their campaigns according to their own set of needs, while others look into existing solutions that can meet their demands. In the foodservice industry, beverage distributors are no exception, so it’s important to evaluate the pros and cons of customizable advertising tools designed specifically for the trade.
As the head of a sales team looking to reach broader markets through the online sphere, knowledge of the benefits of an advertising tool like Brizo is essential for building and sustaining a successful brand and product portfolio.
to Brizo
Brizo is an online beverage distributor ad customization platform that provides access to in-depth menu data, restaurant tech coverage, and sales intelligence specifically for the foodservice sector. Through data-driven analysis of the industry, users of the platform gain insights that give them a sizable competitive edge and form the foundation for targeted prospecting.
Apart from providing real-time menu data and tech coverage, Brizo also makes it easier for distributors to identify and select the right markets for their products. In addition, the platform also offers high-end data enrichment tools to make it easier to get the most out of industry-specific data.
Benefits of Brizo
Brizo offers numerous benefits to beverage distributors looking to expand and grow their business. One of the main advantages is the unparalleled access to insights that the platform provides. From understanding of the technology being used by restaurants to the details of the menus they are offering, information gathered from Brizo can provide detailed analytics about the foodservices market.
This data is especially useful for informing smarter decisions in terms of managing marketing campaigns and sales strategies. It allows distributors to rapidly scope out potential markets and gain a better understanding of customer needs and habits.
Equipped with this comprehensive picture of the industry, beverage distributors can benefit from improved lead generation, increased conversion rates, and ultimately, higher sales.
Moreover, Brizo also helps to simplify the process of selecting the best markets for their products. By accurately categorizing potential venues for sales, the platform makes it easier to distinguish between the right and wrong target markets for new products. This significantly improves the odds of success for any given ad campaign.
Drawbacks of Brizo
In the grand scheme of things, the advantages of Brizo far outweigh the negatives. Nonetheless, there are a few drawbacks that are worth mentioning.
One of the main drawbacks of using Brizo is the steep price point that comes with it. Being a quintessential all-in-one marketing solution, the subscription fees can be quite hefty when compared to other forms of advertising. Of course, it all boils down to a matter of preference; it only makes sense to invest in the platform if the scope of the business and available finances can accommodate it.
Another potential hangup occurs when it comes to data accuracy. The vast majority of the details provided by the platform are well-researched and reliable, however, human error still plays a role in results. Thus, it’s important to double-check the data to ensure accuracy.
Ultimately, unlike other solutions that primarily revolve around gathering consumer data, Brizo is a powerful tool designed for beverage distributors. As such, the platform serves to effectively streamline marketing efforts and create an environment for successful ad campaigns.
