As restaurant operators continue to adapt to changing consumer trends and preferences, restaurateurs are evaluating their analytics systems to better understand customer behavior, operational efficiencies, and how historical performance can inform their planning process. By leveraging the power of restaurant tech and data analytics, restaurant operators can better position themselves to drive success and increase growth.
Today’s restaurants are more complex than ever. The cost of operations, and the margin pressures that competition brings demands more efficient and effective processes across their operations.
Modern technology and data-driven analytics can be used to get a bird’s eye view of the paths to profitability.
Brizo provides a comprehensive set of data for deeper foodservice market understanding. Unique data fields enable the restaurant tech solutions and prospecting to really hone in on the foodservice market. When evaluating restaurant content analytics systems, there are a few key points to consider.
The first is to consider the data enrichment that these systems offer to gain insights about customer behavior. Having an analytics platform that gives restaurant operators access to deep customer data, including age, gender, household size, income, location, and more, allows restaurant operators to better target customers. This helps promote the most attractive products and services, and reach potential customers in their suggested areas. As a result, it increases the likelihood of conversions and helps inform marketing decisions.
The second is to evaluate sales intelligence. Through the use of data-driven insights, restaurant operators can gain a greater understanding of their competitor’s operations. Having data on competitor’s product pricing, promotions, product selection, and website traffic can give an edge in setting prices and providing menu items and services that drive conversions. Restaurant operators also need to consider the ability to streamline their target research in order to find interested prospects faster.
Finally, restaurant operators need to consider the marketing data available. Harnessing the power of data science, artificial intelligence and big data, restaurant operators gain access to greater market insights. Having visibility on competitor’s marketing campaigns, customer reviews, brand sentiment analysis, and customer engagement stats can provide restaurants with an edge with their local market.
At the end of the day, having the right data analytics is essential for success. With the right tools, restaurants can gain crucial insights to their customers and competitor’s operations which can help identify trends and inform the decisions that drive profitability.
By leveraging the power of restaurant tech and data analytics, restaurant operators can better position themselves to drive success and increase growth. Brizo provides a comprehensive set of data for deeper foodservice market understanding and analysis, and this deeper insight can lead to better decision-making and higher ROI.
