Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
For restaurant, food industry and technology suppliers looking to stay on top of market shifts, access to reliable and in-depth market data is pivotal. That’s why all kinds of foodservice pros trust market intelligence platforms, like Brizo, for its comprehensive data and insights into the foodservice industry.
While it’s easy to focus on the headline stories of market success or shifts in sales and demand, it’s important to use market data to go deeper into the broader area of foodservice trends. For example, when examining pizza, most people typically consider pizzeria sales or the number of unique pizzerias in their city. But there’s a lot more that goes into the pizza industry that few people consider when evaluating trends.
This article will provide insights into how the pizza industry operates and how data from market intelligence platforms like Brizo can give you a better understanding of the industry, from menu data to restaurant marketing strategies.
Pizza Menu Trends
Most pizza restaurants provide customers with the option to easily modify their pizza order. Whether it’s adding extra toppings or swapping out an ingredients, this flexibility helps to ensures customers have options when ordering pizzas. In the past five years, there has been a shift in the types of toppings and ingredients customers are ordering, with more people now opting for plant-based options.
Data from Brizo shows that orders for plant-based toppings have risen by 10% in the past three years, while orders for animal-based toppings have dropped by 6%. This shift in consumer preference has been a common theme across pizza restaurants, and it’s a trend that foodservice pros should be aware of when crafting their marketing strategies.
Technology Integration
Technology has completely revolutionized the way customers order and pay for pizzas, which plays a large role in the overall success of the pizza industry. According to the National Restaurant Association, 76% of pizzeria operators said they accept online service orders. What’s more, 93% said they accept online payment, while 89% reported that they offer mobile ordering apps.
These statistics demonstrate the effectiveness of integrating a technological solution to the ordering process. It makes it easier and more efficient for customers to order their pizza. It also helps businesses save money and time by streamlining the ordering process and reducing operational costs.
The Future of the Pizza Industry
It’s becoming more and more apparent that plant-based ingredients are here to stay, and they’re giving the pizza industry a fascinating boost. Data from Brizo shows that sales of plant-based pizzas have outpaced sales of traditional pizzas two-to-one in the past five years, showing that consumer preferences are firmly turning to plant-based options.
It’s also important to consider the potential implications of delivery services such as meal kits. These services have drastically impacted the way we view food delivery and have changed the game for restaurants. As such, pizza restaurants must adjust their strategies to accommodate the changes that meal kit delivery services bring.
