Foodservice is an essential part of the global economy, and data is the lifeblood of the foodservice industry. With more restaurants and food manufacturing operations expanding across regions and sectors, there’s a high demand for reliable, comprehensive data to inform decision-making in the foodservice arena.
That’s where a platform like Brizo comes in. Our team of researchers, analysts and data scientists have developed a powerful suite of tools to evaluate and analyze foodservice data. From in-depth restaurant menu data to restaurant technology coverage, Brizo can provide insights into understanding and maximizing the foodservice market.
In this guide, we’ll discuss how to evaluate foodservice data, providing strategies for insights that can be used to make data-driven decisions. We’ll also explain our own database, outlining its specific benefits over other providers. Finally, we’ll explore some of the practical applications of data-driven research, including sales prospecting, marketing, and operations.
Overview: Evaluating Data Quality and Relevancy
Data evaluation is the critical first step in any meaningful research. As with any resource, it’s important to ensure that the data is reliable, up-to-date and relevant.
Data quality depends heavily on the source. Some providers specialize in compiling foodservice industry data, offering a range of records and parameters. This is the way to go if you’re looking for thorough, comprehensive data.
On the other hand, some providers might offer more limited datasets, with limited record types and parameters. For instance, a restaurant operations-focused provider might include fewer restaurant categories, or offer sales volumes by product type instead of restaurant type.
The data should also be up-to-date. This is especially important in the foodservice sector, which is more volatile than other industries. Stale data will be obsolete within months, rendering research and analysis incomplete.
Finally, the data should be relevant. Most providers will clearly indicate the parameters they’re able to offer. Whereas many studies may have the same parameters (such as sales volumes), others might be better suited to your research if they offer unique data fields that are specific to the foodservice industry.
Using Brizo for Foodservice Market Insight
At Brizo, our mission is to provide valuable insight into the foodservice industry. After years of working in the foodservice space, our team has developed a powerful suite of tools to evaluate and analyze data.
Our database is comprehensive, featuring 64,000 restaurants in the United States. In addition to traditional metrics such as sales volumes, we’re also able to provide in-depth insights into menu data. We track more than 250 items within 400 categories, allowing for detailed research and analysis that is tailored to the foodservice market.
Our researchers also track restaurant technology trends. As digital tools become more prevalent in the foodservice industry, we’re able to provide unique data points about how restaurants are using digital tools to streamline operations.
Utilizing Data-Driven Research in the Foodservice Arena
Any discussion of foodservice data should include its practical applications. There are ways that data-driven research can be used in the foodservice space to maximize returns, make decisions with confidence, and streamline operations.
Sales Prospecting
Analyzing data sets can provide valuable insight for sales teams. By leveraging data-driven insights, sales teams can maximize their efforts and find the most promising markets and opportunities.
Marketing
Data can provide unique information into customer behaviors and preferences, enabling marketers to develop more targeted strategies for better results.
Kitchen Operations
Data-driven insights can also provide valuable information for kitchen operations. With more targeted research, kitchens can better understand trends, develop strategies for innovation and expand operations.
Data Enrichment
Data enrichment is essential in any analysis, and it’s especially important in the foodservice industry. With data-driven insights, you can make decisions with confidence, ensuring that operations and strategies are built on a foundation of reliable information.
At Brizo, our team takes data quality very seriously. In addition to our data-driven insights, we also offer data enrichment services to ensure that our datasets are always up-to-date and accurate.
Last reflections
In today’s foodservice arena, data-driven research is critical for success. Our team at Brizo has developed powerful tools to evaluate and analyze foodservice data, allowing you to make informed decisions with confidence and maximize returns.
From sales prospecting to operations expansion, our tools help provide better insight into the foodservice market. With reliable, up-to-date data insights, you can make sure your operations and strategies are built on a foundation of accurate information that will ensure strong, sustained growth.
