As the most popular meat protein in the United States, chicken presents a great opportunity for franchise locations to meet the demands of their customers and satisfy their cravings. But beyond a general understanding of the data.com/en/platform/’ target=’_blank’>menu item, understanding chicken trends is extremely important for franchisors that are looking to expand locations and get a better grasp on the local food scene. Utilizing data-driven insights and analytical data from the foodservice market can help them make well-informed decisions about which products to target and what customer preferences tend to be.
Brizo provides a comprehensive board and diverse set of data for deeper understanding and analysis of the foodservice market. Unique data fields specific to the industry include in-depth menu data and restaurant tech coverage, allowing companies to conduct highly targeted research and prospecting. Understanding chicken trends in the industry is part of that, and here is a comprehensive guide on how to evaluate and gain an understanding of such trends.
Industry Menu Data Analysis
Analyzing the menu data for competitor restaurants in a certain area is one of the most effective strategies to understand and evaluate what specific chicken dishes customers seem to favor. This information can be combined with other data sets, such as utilization rate, customer feedback, industry trends, and more, in order to better understand customer preferences. Additionally, sales analytics can provide insight into the macro trends propelling customers from one item to the next, which in the case of chicken might be new spices or marinades.
consumer insights and feedback
It’s important to also keep an eye on consumer feedback, both positive and negative, and also the customer’s overall reaction to a certain dish. As a franchisor looking to expand locations, understanding their customer’s reactions can help inform any decisions made with regards to the menu and which type of chicken products are being offered.
Technology & Equipments
Modern technology and equipment play a significant role in the preparation and cooking of food, including chicken. Smart equipment and automation can streamline food preparation processes, reduce waste, and offer chefs more flexibility while cooking.
Technology also enables food businesses to save time and energy by decreasing the need for manual labor and providing higher quality end products. Consider the use of rotisserie ovens, for example. Such devices enable chefs to prepare different types of chicken in a shorter amount of time with less energy, and create flavorful and succulent dishes.
Marketing Practices
As part of evaluating chicken trends, it’s important to take note of the current marketing practices being used by restaurants. A thorough understanding of these marketing practices can help franchisors identify new opportunities in the local market and come up with ideas to better attract customers. This could involve advertising different chicken dishes on different platforms, such as social media, or offering discounts for certain items.
Data Enrichment
Data enrichment is the process of incorporating additional data into existing datasets in order to improve their accuracy and provide deeper insights. An example of this is integrating macro-level industry data with menu-level information or customer feedback. By doing so, franchisors can better illustrate the relationship between menu items and industry trends, customer preferences, and more.
Concluding perspectives
Evaluating and understanding chicken trends can give franchisors an edge when it comes to finding new markets and expanding their operations. By using data-driven insights and analytics, industry menu analysis, consumer insights and feedback, technology and equipments, and data enrichment, franchisors can make informed decisions that will benefit their business in the long run.
