As the food and beverage industry undergoes significant transformation driven by short-term trends, long-term changes, and the economic impacts of the Covid-19 pandemic, understanding the complexity of the market has never been so important. Without a comprehensive database providing insights on the foodservice market, entities constricted by limited data will be unable to compete. Brizo solves this problem, providing a board and diverse set of data for deeper foodservice market understanding and analysis. Here we’ll discuss the benefits of having a food and beverage industry database and how it can be used to improve market insights.
For starters, Brizo’s data allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to the food service industry. Its insights includes in-depth menu data and restaurant tech coverage. With this data, companies can break down markets and examine industry trends. Foodservice providers can identify customer preferences, look into operational strategies, track costs and supplies, learn about local competition, and look into consumer profiles. On the other side, foodservice customers can gain a better understanding of segments, cost and trends, and the local competitive environment.
In addition, having a comprehensive food and beverage industry database can help companies improve their sales prospecting in the foodservice market. By equipping their sales teams with data-driven insights and analytics, companies can better understand the needs of their customers and how to better serve them. This provides invaluable information to help sales teams close more leads. Furthermore, a foodservice database can help companies strategically market to the foodservice market. Refined data and insights can lead to improved customer journey mapping, maximize interactions, increase messages across channels, and create more effective campaigns to attract, convert, and close more leads.
Foodservice databases also provide data enrichment and can amplify the capabilities of other applications and systems. Having a deeper understanding of trends and customer data can help companies configure existing systems with lesser known data points and make decisions with greater confidence. Lastly, and just as important, companies can use foodservice databases to find kitchens and store specialty production innovation information. This allows foodservice providers to optimally expand their operations and introduce new products without worrying about discrepancies in the data.
Food and beverage service databases are thus becoming indispensable in the industry, offering insights that either one on their own couldn’t come up with or it would be much harder to find. By helping generate previously unknown information, streamline production innovation processes, and better understand the needs of customers, industry databases such a Brizo’s provide a strong support system for the constantly changing food and beverage service industry.
