With over 99% of restaurants in the United States not being a major data.com/en/solutions/restaurant-chains/’ target=’_blank’>chain, tapping into the hidden flavor insights of the foodservice industry can seem like an overwhelming task. But with the right data – and the right resources – franchisors can unlock the potential of market intelligence and prospecting to find, close and open up new kitchens.
Using Brizo, franchisors gain access to deeply enriched, unique data specific to the foodservice industry – from menu data to restaurant tech coverage. With its power, franchisors can tap into a reservoir of flavor insights, learn about local trends in their immediate area and even discover potential opportunities for their business to flourish and expand.
Let’s take a look at the top ten things franchisors should consider when exploring their options in flavor insights and market intelligence:
1. Quantify Your Target Audience
Before diving into exploration, the first step is to identify who your franchise is targeting. What are the demographic characteristics of your future customers? Who is your potential customer base? Which areas are the most profitable? Knowing the ins and outs of your target audience allows franchisors to drill down into the data to gain the most targeted, comprehensive insights to reach their desired customers.
2. Leverage the Power of Menu Options
A great way to get a better understanding of the food preferences of your target area is to analyze the menu options being offered. What types of food are the restaurants in the area offering? What flavors are popular? What type of seasonal dishes are they routinely including in their menus? By taking these menu options into account, franchisors can develop a better idea of what their potential customers crave and tailor their own offerings accordingly.
3. Consider Local Trends
Local food trends tend to be short-lived, but highly profitable nonetheless. To make the most of local trends, franchisors need to be ahead of the curve. By leveraging data-driven insights, franchisors can uncover new trends, unique tastes and even potential flavor combinations that no one else has discovered yet.
4. Focus on Their Feelings and Experiences
These days, food isn’t just about meeting basic nutritional needs – it’s also about the experience that comes with it. People don’t just go out for food anymore; they look for something special. Something that will make them feel a certain way. By focusing not only on the tastes, but also on the experiences, franchisors can create an experience that resonates with their target audience.
5. Refresh Your Brand Identity
When it comes to leveraging data-led insights for flavor exploration, franchisors need to consider more than just the tastes. They also need to look at their brand identity. Do they need to strengthen their logo? Firm up their colors? Find smarter ways to appeal to their target audience? Knowing the answers to these questions will help franchisors freshen up their brand and attract more people.
6. Utilize Technology
With the rise of technology, franchisors need to make sure they’re utilizing it in their flavor exploration as well. Exploring all sorts of options such as automation, mobile apps, social media platforms and loyalty programs can help franchisors get the most out of their flavor insights.
7. Get Creative with Your Flavor Combinations
Sometimes, the best way to explore flavors is to get creative. Consider bringing in unexpected flavors to the classic dishes or combining different foods to create something new and unique. With the right data, franchisors can find hints and clues about the trends in their local area and use those insights to come up with creative flavor combinations that will make their customers’ mouths water.
8. Don’t Overlook Flavor Aliases
While exploring flavors, it’s easy to get stuck in a rut and reach for the same flavors every time. To avoid this, franchisors should be aware of all the different aliases for the flavors they’re looking for. Doing this will open up a whole world of potential possibilities.
9. Look for Hidden Opportunities
When exploring flavor insights, franchisors need to look for more than just the traditional restaurants and food options in the area. Keep an eye out for hidden gems in the form of coffee shops, dessert bars, bakeries and other overlooked opportunities. Doing this can open the door to countless possibilities for franchisors to expand their business and reach their target audience.
10. Keep Learning
Finally, the best way for franchisors to make the most of their flavor insights is to keep learning. Monitor the local trends, read up on the latest food trends, stay up-to-date with restaurant technology and never stop exploring.
By finding the right resources and using the right data, franchisors can harness the power of flavor insights to find, close and open new kitchens. With the right knowledge and data at their disposal, franchisors can unlock hidden opportunities and tap into exciting potential.
