The Covid-19 pandemic has completely disrupted the global economy, and the convenience store sector is no exception. C-stores, which depend on on-the-go consumption and large numbers of customers, have had to adjust to the new normal of social distancing, limited in-store activity, and reduced customer visits. And with the C-Store sector expected to grow to $736.7 billion of revenue in 2021, understanding the trends and shifts in the market is of prime importance for stakeholders in the C-Store industry.
Companies must learn how to navigate the changes that have been brought on by the pandemic in order to remain competitive and profitable during these tough times. Fortunately, the rise of data-driven insights and analytics is making it easier for C-store operators and industry stakeholders to make informed decisions.
To gain a better understanding of the current market trends, it is important to look at the data. Brizo provides a comprehensive database of foodservice market information that can be used to gain valuable insights on the C-Store market. Our market information enables highly targeted analysis and covers detailed restaurant menu data as well as restaurant technology coverage.
Sales Prospecting in the Foodservice Market
As C-store operators are aware, strong sales prospecting is essential to remain competitive. Data-based insights can be used to identify new potential prospects by inputting relevant parameters like region, location and type of store into our search engine. Our data also makes it easy to identify demand levels for different food items in each region. This helps C-Store operators target specific customer needs and adapt their product offerings accordingly.
marketing to the Foodservice Market
Data-driven insights can also be used to create effective marketing strategies by targeting specific customer segments or regions that are most likely to purchase a certain product or service. Having access to comprehensive insights on customer preferences and competitor strategies can enable companies to create pointed digital campaigns that entice customers and boost profits.
Find Kitchens & Expand Operations
Data-driven insights and analytics can also help streamline production innovation and facilitate the expansion of brands into new regions. They can be used to determine a kitchen’s location, size as well as its staff needs. This information can help coordinate marketing and production activities in a more cost- and time-efficient manner.
Finally, using comprehensive market insights can enhance the systems within a C-Store operator’s organization. This can be particularly helpful for operators with large databases, as enhanced market insights can help decision-makers make more informed decisions.
Overall, data-driven insights and analytics can help C-Store operators make informed decisions and remain competitive in the current Covid-19-affected market. With access to comprehensive foodservice market intelligence, companies can gain the insights and understanding they need in order to make decisions with confidence.