The foodservice industry has dramatically changed over the course of just the last few years, with rapidly growing consumer trends in takeout and delivery, leading to a reshaping of data and customized menu items. To make the most out of this ever-evolving market, suppliers, restaurateurs, and other foodservice professionals need data-driven insights to keep up with trends, optimize campaigns, and create highly targeted strategies.
The Brizo analytics platform is at the forefront of this rapidly changing foodservice world, providing in-depth menu data and market intelligence for the entire foodservice ecosystem. Built on proprietary AI-driven technology, the platform provides real-time insights, data enrichment, and sales and marketing intelligence to equip customers with the tools they need to succeed and thrive in today’s market.
In this article, we will discuss how Brizo helps suppliers and restaurants get started with foodservice analytics and explore some of the most popular features of the platform.
Sales Prospecting
Brizo offers a wide variety of data-driven insights to equip sales teams with the intelligence needed to optimize sales potential. With the platform, sales teams can quickly access and review in-depth menu data, analyze competitive landscapes, and identify targeted leads.
An important aspect of the platform is the ability to segment and refine data to create highly tailored strategies for each customer segment. With keyword-search, category-sort options, and a wide range of data points, sales teams can customize their search criteria to uncover new prospects and personalize messaging to each lead.
Marketing to the Foodservice Market
Brizo’s marketing intelligence tools are designed to help companies attract, convert, and retain customers in the foodservice market. Through the platform’s automated marketing capabilities, targeted campaigns can be created quickly and easily.
Using the platform’s advanced ordering tools, companies can work with past orders, sales data, and even past consumer behaviors to create timely, highly relevant marketing campaigns. The platform also provides automated alerts for market trends and consumer preferences, so companies can quickly adjust their strategies to stay ahead of the competition.
Find Kitchens & Expand Operations
Brizo’s market insights platform can also be used to streamline production innovation and strategically expand into new markets. Companies can use the platform to analyze visualization data and access detailed maps showing the latest foodservice trends.
Accessing this data provides companies with a comprehensive view of the market, enabling them to assess potential sites for new kitchens and pinpoint consumer hotspots with the highest potential for success. As a result, companies can identify potential customer segments and areas of focus without burning through their resources.
Data Enrichment
Using the platform’s data enrichment capabilities, companies can easily integrate their data into their existing systems. By linking existing system databases to do Brizo’s data, companies have access to a comprehensive view of the industry and can make more informed decisions.
With Brizo’s data, companies can draw comparisons between different menu items and better understand customer preferences. Companies can also track customer satisfaction and address customer concerns proactively.
Last reflections
Brizo’s Restaurant PR analytics app is a powerful tool for understanding and optimizing the foodservice market. Through the platform’s comprehensive data sets, sales and marketing teams can uncover new prospects and engage customers more effectively. The platform’s market insights also enable companies to streamline production and expand their
reach into new markets. For suppliers and restaurateurs looking for the edge they need to compete, Brizo helps make success in the foodservice sector a reality.
