The foodservice industry has seen dramatic modernization in recent years, driven largely the advances in technology. From streamlined order-taking to efficient inventory control, technology-driven solutions help businesses cut down on time-consuming tasks while reducing costs, improving customer experience, and gaining unprecedented insight into the world of food services.
At the same time, the foodservice industry is constantly evolving, with new trends and products emerging almost daily. With the industry in a constant state of flux, it’s critical for beverage suppliers and foodservice distributors to keep up with both customer demands and the growing list of new products.
Brizo, a cloud-based comprehensive beverage and customization tool, is a comprehensive solution that helps keep beverage distributors and foodservice teams up to date with the latest industry insights. Through its data-driven insights and analytics, Brizo’s cloud-based platform gives foodservice professionals access to the latest industry news, sales prospects, marketing strategies, and product offerings.
Here’s an overview of how Brizo integrates data-driven insights and sales enhancements with beverage and customization solutions to help foodservice professionals get the most out of each purchase.
Sales Prospecting in the Foodservice Market
Successful sales operations in the foodservice industry often start with knowing the right people, which is why data-driven insights are so valuable. With Brizo’s platform, sales teams can easily access detailed market data in order to pinpoint the most promising prospects.
The platform allows users to generate powerful client profiles, providing everything from contact details to segmentation insights. It’s also equipped with detailed pricing information and rich, up-to-date menu data, helping sales teams make informed decisions about which prospects and clients to target.
Marketing to the Foodservice Markets
Today’s foodservice market is only becoming more competitive, which is why marketing is so important. Through its data-driven insights, Brizo helps foodservice teams attract and convert leads by understanding the foodservice environment.
The platform gives users access to real-time menus and trends, helping users better understand the nuances of the foodservice industry and identify new marketing opportunities. Brizo also provides comprehensive data on the latest pricing and sales points for a given market. With this data, foodservice teams can effortlessly tailor promotional strategies for target audiences and create campaigns that are more likely to convert.
Find Kitchens & Expand Operations
Data-driven insights also help foodservice professionals expand their operations. To capitalize on emerging opportunities and stay ahead of competitors, foodservice teams need to launch products fast to gain market share.
Brizo’s platform helps users identify new kitchen locations and quickly source the right vendors. With detailed menu insights, users can quickly evaluate the demographic makeup and needs of each of their target markets. This data provides a greater understanding of the foods and beverages preferred by each area, allowing users to optimize product menus and make decisions based on actual insights.
Data Enrichment
Finally, Brizo’s platform is designed to help beverage and foodservice teams enhance their existing systems with more comprehensive market insights. With this powerful data-enrichment tool, users can manage inventory easier and make reliable decisions with confidence.
By combining the latest industry data from the cloud with existing systems, foodservice teams can create innovative solutions driven by real data. This helps boost efficiency and customer satisfaction from start to finish.
