Now more than ever, the foodservice industry is one of the most competitive sectors of the market. With razor-thin profit margins and customer expectations at an all-time high, success depends on an accurate and specific understanding of the sector as well as the latest insights and analytics. The market has become more complex and collecting data has become more difficult.
That’s why Brizo has developed a board and diversified set of data for greater foodservice market understanding and analysis. It allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to the industry. This data includes in-depth menu data and restaurant tech coverage.
In this article, you’ll learn about Brizo’s account-based analytics tool, and how it can benefit food & beverage distributors who are looking to expand their market. This article is aimed at heads of sales for new food products which need to sell into new markets.
Sales Prospecting in the Foodservice Market
Brizo’s account-based analytics tool can be used to help equip your sales team with data-driven insights and analytics. It can provide the right tools and data to Devise your sales strategies and strategies in line with the market conditions and seasonality.
You can also use the tool to identify market opportunities and growth areas, so you can be more prepared to offer the latest and greatest products and services to your customers. The tool helps you collect and analyse data from multiple sources, allowing you to create highly targeted sales strategies as well as methods to test and track them. Finally, it gives you the ability to accurately forecast sales and adjust your strategies on a real-time basis.
Marketing to the Foodservice Market
Brizo’s account-based analytics tool not only helps you with sales but can also help you to market your products and services to the foodservice market. By using the tool to gain insights into the market, you can create marketing campaigns which are tailored to the needs of your customers. You can use data-led industry insights to determine how best to attract leads, convert them and close the deal.
With the data and insights from the tool, you can create ads and content which is more likely to convert, as well as targeted email outreach campaigns. You can also use the data to measure the performance of these campaigns and adjust them accordingly.
Find Kitchens & Expand Operations
The Brizo account-based analytics tool can also help you take your operations in a strategic direction. It can provide insights into the industry which help you identify potential kitchen locations and new openings in which you can expand your brand.
You can use data-led insights to make informed and confident decisions about expanding your production innovation and kitchen locations. The insights can help you identify what areas offer the greatest value and profit potential, so you can make better choices.
Data Enrichment
Finally, the Brizo account-based analytics tool can be used to enrich your systems with more comprehensive market insight. This can help you make decisions which are backed by data, and help you evaluate opportunities and potential investments.
With this data, you can create more accurate projections and target new markets. You can also use the data to cross-check your decision-making and provide further context to your operations.
