The restaurant industry is changing by leaps and bounds, and data is quickly becoming the key driving factor behind the success of restaurant business. As restaurant owners and operators fail to keep up with the data-driven insights that technology brings to the market, they find themselves rapidly falling behind their competitors. As the trend of data-led decision-making continues to become more prevalent in the foodservice market, it is crucial to have access to the right tools to make the most of the data.
Brizo is an account-based data tool uniquely equipped to provide operators with better, deeper market understanding and analysis of the foodservice market. Through proprietary data, Brizo offers detailed menu insights and restaurant tech coverage. With the right data tool, operators are able to increase profits and gain a competitive edge in the foodservice market.
So, what is the best way for a franchisor to get started on their journey to understanding the foodservice market? Let’s dive into the key points of how to use Brizo to make the most of your data.
Sales Prospecting in the Foodservice Market
One of the most important aspects of utilizing data in the restaurant market is to equip your sales team with the insights and analytics they need to compete and drive profits. Brizo enables operators to access market-level data, target segments and customers, and analyze sales performance. Through Brizo, you can analyze key trends in sales performance and develop better strategies to close more leads in the market.
Marketing in the Foodservice Market
Analyzing data to drive marketing efforts can be just as critical as utilizing it in your sales process. Brizo provides the necessary data to target leads, segment customer profiles, and personalize marketing campaigns for more effective conversion. Through intelligent strategies, operators are able to attract, convert, and close more leads with data-led insights.
Find Kitchens & Expand Operations
Utilizing data is an effective way for operators to streamline production innovation and strategically expand their brand. With insights on the local marketplace, you can make informed decisions on the best areas to target. Brizo can help you to narrow down the search and easily gain insights on your prospective population. Utilize Brizo to make the most of your data and expand your brand quickly and effectively.
Data Enrichment
Brizo offers one of the most comprehensive insights and analytics for market intelligence. Through data enrichment, you can build out your internal systems and gain deeper insights to ensure that your decisions are data-driven and correct. With Brizo, you can be confident that you will have access to the most comprehensive set of data available.
No matter what sector of the food service industry you’re in, Brizo is the data tool you need for better understanding and analysis of the market and unlocking potential for further growth. Utilizing Brizo’s industry insights will give you a unique competitive edge in the marketplace.
