The foodservice industry is ever-evolving, and staying on top of the latest trends has become an essential part of success. As a franchisor looking to expand locations and better understand local food trends, market intelligence solutions provide invaluable insights that can help you make informed decisions about new products, services, and marketing strategies. With quality data analytics, you can equip your sales and marketing teams to attract, convert, and close more leads with data-led industry insights, streamline production innovation and strategically expand your brand, and securely store and analyze data sources for greater insights to shape the future of your business.
At Brizo, we provide a board and diverse set of data for more meaningful foodservice market understanding and analysis. Our research dashboard allows for highly targeted investigation and prospecting of the foodservice market with unique data fields specific to the industry — including but not limited to, in-depth menu data and restaurant tech coverage. In addition, our data enrichment solutions enable you to enhance your systems with more comprehensive market insights, giving you the confidence to make well-informed decisions.
Data-Driven Sales Prospecting
Sales prospecting forms the backbone of most successful promotions and campaigns in the foodservice sector. To get started with sales prospecting, market intelligence solutions offer detailed insights that give you a better idea of who your potential customers are, and the strengths and weaknesses of the competitive landscape. This allows your sales team to pursue the right customers with personalized, data-driven outreach strategies to generate higher engagement.
At Brizo, you get all the necessary insights for sales prospecting in the foodservice industry. We provide everything from mid-level restaurant manager contacts, all the way up to owner-level contacts for advanced targeting. With our data, you can target customers with the best potential to drive the most return on investment, while also monitoring market trends in real-time to stay ahead of the competition.
Advanced Research and Analytics for Smart Marketing
ABrizo’s market intelligence solutions take the guesswork out of marketing by offering unparalleled insights into the foodservice industry. You can identify areas of opportunity for successful campaigns or promotions by sifting through the data to ascertain emerging consumer trends, identify potential markets, and uncover high-performing partnerships.
Our premium research dashboard can also help you identify your customers’ local preferences so that you can tailor your promotional campaigns to the region you’re targeting. This way, you can run campaigns that are culturally sensitive and more relevant to a global audience.
Kitchen and Expansion Strategies
Finding the right location to open your restaurant and expand operations can be a daunting task. With the power of data and insights, you can gain an in-depth understanding of the market dynamics in the region. This can help you evaluate the most ideal locations to start your venture, while also predicting potential demand for your restaurant.
At Brizo, we offer the tools to uncover hidden opportunities in foodservice markets, allowing you to stay ahead of the competition and strategically plan your expansion.
Wrapping up
Utilizing the right market intelligence solutions can help your business gain the pivotal advantages it needs to successfully venture into or expand in the foodservice industry. This helps you optimize your sales approach, increase market penetration, and get the most from your promotions and partnerships. Here at Brizo, we offer a comprehensive suite of premium market intelligence solutions that can help you take your foodservice business to the next level.
