Being successful when starting or expanding a food business is challenging. Analyzing the foodservice market is an essential part of that success. The traditional evaluation methods analyze the eatery, competition, and customer base in the local market. However, there is a board and diverse set of data that gives franchisors a deeper understanding and helps to improve their analysis. Investing in research and foodservice specific data is the key to unlocking the foodservice market for franchise success.
Brizo provides a comprehensive platform of data for understanding the foodservice market. The data helps to create a highly targeted research and prospecting of the restaurant and foodservice industry. The platform contains in-depth menu data and restaurant tech coverage. Knowing the local food trends is essential for succeeding in the competitive food marketplace. Being aware of the latest restaurant industry tech helps to differentiate a business from the competition.
Sales prospecting of foodservice options with data-driven insights and analytics helps to identify locations that are a fit and informs decisions about expansion. Foodservice market data can give insightful stories to help sales team members connect with prospects. With the right data, a franchisor can identify the type of cuisine most likely to be successful in the local marketplace. The data can also help to pinpoint the restaurants that have the most loyal client base, and their competitors. Additionally, strategic expansion and growing the brand to new areas can be done based on the insights of market intelligence and industry trends.
When enriching data systems, having more comprehensive market information can give a franchise the confidence to make the right decisions and make sure the branding message resonates with the local community. Brizo’s platform allows for thorough custom and custom-made data sets to be created so that data can be tailored to track key metrics. By tapping into the power of data, a brand can have a successful launch in new markets, strong customer loyalty, and a loyal team of customers.
With the detailed data available, franchisors can be as creative as they want in data enrichment and development. Streamlining production innovation and using foodservice market intelligence, brands can launch smart campaigns that are tailored to local tastes, and be confident when making decisions. When it comes to the foodservice market, it pays to be informed and using the right data can be the key to success.
