As the restaurant industry is continuously being transformed by technology, modern restaurant technology providers are playing an increasingly critical role in the success of restaurants. To stay ahead of the competition and make smart decisions, restaurateurs need to leverage account based analytics systems that provide real-time insights into their operations, customer data, menu trends, and more.
Account based analytics systems are not only beneficial for restaurant owners, but they are also invaluable for restaurant technology providers in helping them market their products more effectively to the right customers. With a comprehensive analytics solution, restaurant technology providers can gain deep insights into the foodservice market, which can help them identify the right prospects and close more sales.
In this article, we will delve into the top 10 things to consider when researching account based analytics systems for restaurants, and the benefits of implementing a comprehensive analytics solution.
1. In-Depth Menu Data and Restaurant Tech Coverage
When researching account based analytics systems, the first thing to consider is whether the system provides in-depth menu data and restaurant tech coverage. This is critical because it can provide insights into trends in dining preferences and menu items across different geographies, demographics, and customer segments. Additionally, it is important to consider whether the system offers information about virtual and mobile orders, payment methods, and delivery systems.
2. Robust Sales Prospecting
The next thing to consider is whether the analytics system provides robust sales prospecting capabilities. With data-driven insights, it should be possible to quickly identify and target prospects who are likely to be interested in a particular restaurant technology solution. The system should make it easy to identify the right prospects based on criteria such as geography, industry, and size of the restaurant.
3. Targeted marketing
The ability to target prospects and manage marketing campaigns effectively is another key factor to consider when researching account based analytics systems. Restaurant technology providers should look for a system that offers comprehensive insights into the foodservice market, such as geographic, demographic, and menu data. Furthermore, they should look for a system that makes it easy to launch and monitor campaigns, allowing them to track performance and adjust campaigns accordingly.
4. Find Kitchens & Expand Operations
For foodservice providers with aspirations to expand their operations, an account based analytics system should provide insights into kitchen production, equipment, and other related costs. The system should be able to identify and compare potential locations based on factors such as cost, population density, and other data points. This can provide invaluable insights into potential growth opportunities and help the provider make informed decisions about expanding their operations.
5. Comprehensive Data Enrichment
Data enrichment is another key factor to consider when researching account based analytics systems. Comprehensive data enrichment can provide granular insights into customer preferences, buying habits, and more, as well as enabling more effective marketing campaigns and improved accuracy of sales forecast models. Thus, it is critical to ensure that the analytics system offers data enrichment capabilities.
6. Comprehensive Reporting Capabilities
Reporting is another important factor to consider when researching account based analytics systems for restaurants. The system should enable efficient production of comprehensive reports, which can provide insights into customer preferences, performance of various restaurant programs, menu trends, sales and marketing ROI, and more.
7. Cost Effectiveness
Cost is an important consideration when evaluating account based analytics systems for restaurants. While the exact cost of the system depends on the features and data points it offers, it is important to make sure that it fits within the budget and provides value for money.
8. Flexible System Architecture
When researching account based analytics systems, it is important to consider how flexible the architecture is. A flexible system will enable the provider to easily integrate the system with existing restaurant systems, or other systems that may be added in the future. This will reduce the burden of manual data entry, which can save time and money in the long run.
9. ISO Compliant
Data security and privacy are major considerations for restaurants, so it is important to make sure that the account based analytics system is ISO compliant. This will ensure that customer data is secure and compliant with international standards.
10. Technical Support
Finally, it is important to consider the technical support that is offered with the system. High quality technical support is essential for any analytics system, and it is important to ensure that the provider offers 24 x 7 customer support, and is responsive to queries.
There are many things to consider when researching account based analytics systems for restaurants, from menu data and robust sales prospecting to cost-effectiveness, data enrichment capabilities, ISO compliance, and technical support. Taking these factors into account, providers can ensure that they will select an analytics system that suits their needs and helps them market their products more effectively to the right customers.
