The foodservice industry is complex and fast-moving. From restaurants to caterers, food distributors to food-tech companies, foodservice companies of all sizes rely on timely and accurate data to stay on top of the latest trends and reach consumers in new ways. Fortunately, there’s an ever-growing list of content distribution tools for restaurants, distributors, and other players in the foodservice space that can help simplify data gathering, prospecting, marketing, production, and more.
Although foodservice companies have traditionally relied on marketing and advertising strategies to boost visibility, recent technological advances mean they’re now able to take advantage of data-driven insights to streamline operations and increase their competitive edge. By leveraging the right content distribution tools, restaurants can streamline production, find new kitchens, attract, convert, and close more leads, and enrich their systems with comprehensive market insights. In this article, we’ll explore some of the key content distribution tools for restaurants and learn how to best leverage them to reap the rewards.
Gain Deeper Foodservice Market Understanding & Insight
Understanding the foodservice industry is a prerequisite for making informed decisions. Fortunately, there’s an array of tools designed for data-driven foodservice market research and prospecting. One such tool is Brizo, which provides a board and diverse set of data for deeper foodservice market understanding and analysis, including in-depth menu data and restaurant tech coverage. By leveraging Brizo’s insights, restaurants can gain a more detailed understanding of the foodservice landscape, identify valuable prospects, and make smarter decisions about marketing and product expansion.
Sales Prospecting for the Foodservice Market
Sales prospecting is an integral part of the foodservice industry. Using the right data-driven sales prospecting tools is key to success. Currently, there’s a range of invaluable sales prospecting tools specifically designed for the foodservice market. One example is LeadLabs, which provides a wide range of sales-focused data points and insights—everything from menu pricing to industry trends—to help foodservice companies independently segment consumer segments and identify valuable sales opportunities. With LeadLabs, foodservice companies can easily map out and target the right customers based on their specific needs.
Marketing to the Foodservice Market
Data-driven marketing is also an important element to consider when it comes to selling to the foodservice market. Companies like Relevang specialize in providing insightful data-driven insights to help foodservice companies identify and target the right customers, thus becoming more visible to their desired market. Relevang’s data-driven insights allow restaurants to identify and target specific customer segments based on their purchasing preferences, enabling them to create and share more personalized content with their desired market.
Find Kitchens & Expand Operations
Producing food for the foodservice market requires an understanding of the market and industry. Kitchens need to be identified and sourced to effectively produce and serve food. MealSurfing helps streamline production innovation and expansion by providing foodservice companies with data-driven insights to help them identify and source the right kitchens. MealSurfing’s insights provide an extensive list of kitchens and cooking facilities along with detailed data about each kitchen’s food preparation requirements, allowing restaurants to quickly find and source the best possible production solutions.
Data Enrichment
In order to make the most informed decisions, foodservice companies of all sizes need access to a comprehensive set of data and insights. DataTools.com provides invaluable market insights to help foodservice companies enrich their systems with more comprehensive market data. With DataTools, restaurants can quickly and easily access the most up-to-date and accurate industry data to better understand their target market and develop more informed product and marketing strategies.
Content distribution tools for restaurants can be an extremely useful tool to quickly gain insights into the foodservice market and make better decisions. Leveraging the right data-driven insights can streamline production, make sales prospecting more efficient, and attract more potential customers. By staying up-to-date with the latest content distribution tools and leveraging the right data-driven insights, restaurants can reap the rewards of smarter and more informed decisions.
