Restaurant Market Intelligence – Unlocking the Power of Data-Driven Insights

Restaurant Market Intelligence Tools

Navigating the foodservice industry is becoming increasingly difficult and expensive for suppliers and restaurateurs, making it vital to access more comprehensive market intelligence and decision-making tools. To maximize success, enterprises need to leverage the latest data-driven insights, advanced analytics, artificial intelligence and big data to make informed decisions and optimize sales strategies.

Brizo is a restaurant market intelligence platform that provides an unprecedented set of data sets to unlock a deeper understanding and facilitate comprehensive analysis. Insights from Brizo can aid restaurant technology providers to successfully research, prospect and target the foodservice sector.

Sales Prospecting

Proactive research and prospecting strategies are critical to success in the foodservice market, and Brizo helps to simplify the process. Accurate data sets, such as those based on menu size and menu composition, enable suppliers to identify new potential customers and provide an understanding of the type of products or services they are likely to need. Brizo further provides segmentation, enabling suppliers to prioritize their approach and narrow targeting.

Marketing to the Foodservice Market

In an ever-evolving customer experience landscape, marketing to the foodservice market requires a tailored approach. Combining powerful data with industry knowledge puts restaurant technology providers in an ideal position to attract, convert and close more leads. Brizo enables analysis of market trends and consumption patterns, uncovering why customers make decisions and which elements of campaigns are most effective. This further offers opportunities to measure the impact of marketing spend and gain a better understanding of customer behavior.

Finding Kitchens & Expanding Operations

Instilling consumer confidence and satisfaction is essential for suppliers to effectively expand their operations. Using Brizo’s market intelligence, service providers gain an actionable view of the foodservice industry, allowing them to identify potential kitchens as well as trends in the types of dishes or ingredients customers are looking for. This helps restaurants to hone their production innovation and strategically scale their brand, optimizing operations for maximum growth.

Data Enrichment

Brizo’s data-driven insights can amplify existing systems and act as a further layer of quality assurance. With advanced analytics to enhance CRM systems and support operations – from pricing and promotions to menu adjustment – providers can make decisions with confidence and ensure customer retention in the long-term.

Understanding the foodservice industry is critical to ensure success in sales and marketing to the foodservice sector. Brizo’s restaurant market intelligence platform enables restaurant technology providers to make the most out of their data and unlock insights that can provide competitive advantage in the market.