Harnessing the power of data and analytics is becoming increasingly important to foodservice market intelligence in the United States. But many restaurants and foodservice providers may feel overwhelmed by the sheer number of data sources and the complexities of interpreting the data into actionable insights.
That’s where Brizo, a leading foodservice market intelligence platform comes in. Brizo provides insights into restaurant menus, tech coverage, competitive intelligence, sales prospecting, marketing, and operator insights–enabling foodservice providers to make informed decisions about their operations and expand their businesses quickly.
In this article, we’ll discuss the key points to consider when evaluating a restaurant account-based analytics program and explain the benefits of utilizing data-driven insights to better understand and shape the foodservice market.
Define Goals and Objectives
The first step to evaluating a restaurant account-based analytics program is to define your goals and objectives. What are the outcomes you’re seeking to achieve? How do you envision success? How will you measure success?
By clearly defining your desired outcomes, you’ll be better equipped to evaluate whether the restaurant account-based analytics program you’re considering fits into your overall strategy.
Understand Data Sources and Insights
Next, you must understand the data sources and insights of the restaurant accounting-based analytics program. For instance, Brizo provides in-depth menu data and restaurant tech coverage that allow for highly targeted research and prospecting of the food service market. Understanding the data sources and insights a program offers can help ensure you’re selecting an analytics program with the breadth and depth of data needed to match your organization’s needs.
Identify Key Relationships
A critical component of restaurant account-based analytics is identifying the relationships among your existing and potential customers. Who are your best customers? Who are your key prospects? Are there unseen opportunities for improving operational efficiency and maximizing profit margins?
The restaurant account-based analytics program should provide advanced data-driven insights that allow you to uncover these key relationships and make better business decisions.
Evaluate Efficiency of the Program
An important part of analyzing a restaurant account-based analytics program is evaluating its efficiency. How quickly can insights be generated? Are the reports streamlined and easy to understand? Will the program save time and money?
No matter what type of data you need, the analytics program should enable you to swiftly generate insights and make better decisions without wasting valuable resources.
Look for Adoption Ease and Flexibility
Finally, you need to ensure your chosen restaurant account-based analytics program will be easy for restaurant staff to adopt and use. Will the program offer the flexibility to modify reports and adjust data as needed? Will employees be able to access all the desired information, quickly and easily?
Choosing a restaurant account-based analytics program that is both flexible and easy to use will ensure it will be adopted by your team and provide value in the long run.
Harnessing the Right Restaurant Account-Based Analytics Program
By understanding your goals and objectives, considering the data sources and insights available, identifying key relationships, evaluating the program’s efficiency, and looking for adoption ease and flexibility in the program, you can make an informed decision about the best restaurant account-based analytics program for your business.
Brizo provides comprehensive restaurant tech coverage, highly targeted research, sales prospecting, competitive intelligence, marketing, and operator insights for a data-driven understanding of the foodservice market. The intuitive platform allows you to access insights quickly and efficiently and make data-driven decisions faster than ever before.
When it comes to evaluating a restaurant account-based analytics program, Brizo provides all the necessary features and advantages to unlock the foodservice market and drive your business forward.
