On the surface, the pizza industry is all about sales, marketing, and PR. At its core is data – data that can unlock an entire world of insight that will help you understand your customers better and create smarter strategies that drive business growth. But what kind of data do Pizza restaurants and other food service & manufacturing companies need to make informed business decisions?
Before making investments in sales, marketing, and new technologies, it’s important to understand the landscape of the food service & manufacturing industry. Assessing regional customer preferences, technology trends, and the competitive landscape can be a complex and time-consuming process, but it’s imperative that foodservice companies have an accurate view of their industry to make informed decisions.
Data should not only be used to keep track of the pulse of the industry, but also be used to gain a competitive advantage. It’s not enough to understand industrywide trends. You also need to focus on regional statistics, the markets where you serve, and the restaurants that you compete against. By leveraging data, you can uncover specific information about regional markets, potential customer interests, and competitive behaviors.
Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis. Our data allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to the food service industry. Insights include in-depth menu data and restaurant tech coverage. Equip your sales team with data driving insights and analytics. Attract, convert, and close more leads with data-led industry insights. Streamline production innovation and strategically expand your brand using foodservice market intelligence. Enhance your systems with more comprehensive market insights and make decisions with confidence.
Researching and understanding the food service & manufacturing industry can help you find and capture an untapped base of customers. This can ultimately lead to revenue growth. But how do you know which data points to focus on? Knowing what to track and which metrics to analyze is key to driving value from data.
For starters, food service companies and restaurants should track sales performance (revenue, cost of goods sold, customer count, menu items, average ticket price), trends in customer preferences, delivery service data (regionally and seasonally for customer acquisition and launches), staff turnover rate, online reviews, customer satisfaction scores, customer lifetime value, online ordering/delivery metrics, social media data (engagement, sentiment analysis, and sentiment scores), customer who refers, authority score of reviews sites, menu engineering (successful items and forecasts). Knowing this information helps managers determine which dishes or items are the most popular, most profitable, and which items should be on the menu for maximum profitability and customer satisfaction.
Data also provides insights into emerging trends, providing restaurants the ability to spot patterns and manage shifts before their competitors catch on. It enables them to identify emerging opportunities while also pointing out potential pitfalls.
By leveraging data and smart analysis, restaurants gain the necessary information to make more informed business decisions and drive growth in a highly competitive environment. Data can give you the knowledge to know what will work and what will not, allowing your business to succeed.
