Every food and beverage distributor needs a reliable, comprehensive advertising platform to reach their customers. However, choosing a provider with a good fit, one that offers the features, capabilities, and insights that address their specific needs, can be a challenge. One beverage supplier ad customization platform, Brizo, is gaining traction in the foodservice industry because of its targeted research and prospecting features. In this article, we’ll take a look at the pros and cons of Brizo to better understand how it could be beneficial to food and beverage distributors.
What is Brizo?
Brizo is a data-driven platform designed to help businesses get the most out of their foodservice marketing efforts. It provides users with unique data fields specific to the food service industry, so they can effectively target and research their customers. It includes in-depth menu data, restaurant tech coverage, and sales prospecting, among other features. Brizo is specifically designed to equip sales teams with powerful insights and analytics, as well as attract, convert, and close more leads with their industry data insights.
The Pros of Brizo
Highly Targetable Research
Brizo has some of the most comprehensive, easy-to-use, and up-to-date data fields on the market. This allows for highly targeted research and prospecting of the foodservice market. By using the data fields at their fingertips, food and beverage distributors can ensure that their marketing campaigns—social media, email, text messaging, print advertising—are specific to what their customers need, which increases engagement and engagement.
Streamlined Production Innovation
Brizo is designed to help foodservice businesses streamline production innovation and expand their brand. The platform can provide the data needed to make strategic decisions about new markets and opportunities, and uncover nutritional and dietary insights that can help create one-of-a-kind product offerings that resonate with customers.
Data Enrichment
Brizo’s comprehensive data and analytics offerings can help enhance existing systems with more detailed market insights. With this extra layer of data, food and beverage distributors can make more confident decisions. Additionally, it’s easy to utilize the data with integrations for popular platforms like Salesforce, CRM, email, or SMS automation, making it easy to access and use the insights when needed.
The Cons of Brizo
Expensive Subscriptions
The main downside to Brizo is the cost of a premium subscription. Though Brizo offers a range of subscription plans to suit different needs, the cost can add up quickly. Additionally, though feature updates are made regularly, some users have reported issues with the platform being slow to implement desired new features or fixes.
Not Suitable For All Businesses
Another potential downside of Brizo is that it might not be suitable for all businesses. Brizo is designed to provide powerful insights and analytics for food and beverage distributors, so if a business is outside of this scope, it may be more difficult to get the best out of the platform.
Limited Platform Availability
Brizo is currently only available on desktop browsers, so mobile use may be limited; though it is planned to become more mobile-friendly in the future. The platform is also only available in English, which may limit accessibility for some businesses. Additionally, it is only available in certain countries, making it unsuitable for global businesses.
Conclusion
Brizo provides a powerful and comprehensive data platform. It offers a range of powerful features and capabilities, however, it is not a one-size-fits-all solution. Food and beverage distributors will need to evaluate whether it suits their own needs and resources, and if it does, it could be an invaluable asset to their business.
