The restaurant industry has always been a highly competitive landscape. With the rise of technology, restaurant owners and operators have more tools now than ever before to help them stay competitive and make the right decisions. Getting the proper customer data platform tools for restaurants is essential, as it helps inform decisions around menu offerings, marketing, and operations.
However, there is more to consider when evaluating customer data platform tools than just data analysis ability. Restaurants today must prioritize data security and privacy, food sourcing and tracking, data enrichment, and prospecting for sales when selecting a platform that best fits their needs.
Data Security and Privacy
Data security and privacy should be paramount when it comes to restaurant technology, starting with encryption of data and providing secure access with a two-factor authentication process. Not only does this ensure customer data and personal Identifiable Information (PII) is secure, but also that it is not exposed to competitors or other malicious actors.
Food Sourcing and Tracking
As customers move toward more sustainable or locally sourced foods, it is essential that restaurants maintain transparency into where their ingredients come from and how outside suppliers meet sustainability criteria. A customer data platform should provide customers with detailed information on sourcing to assure the highest standard of quality. Additionally, food tracking capabilities that provide inventory accuracy and traceability help assure freshness and delivery schedules.
Enriching restaurant data with additional details not only enhances restaurant decision-making but also provides customers with more accurate insights into what they want and how they behave. Data enrichment should also be an iterative process, allowing restaurants to continue to enhance customer profiles as they learn more about customer preferences through analytics and trends.
Finally, leveraging customer data to identify new prospects and expand current customer relationships is a key benefit of deploying data platform tools for restaurants. Through predictive analytics, restaurants can predict customer needs and target new customers more accurately and efficiently.
In summary, when choosing the best customer data platform tools for restaurants, restaurants should consider a range of factors including data security and privacy, food sourcing and tracking, data enrichment, and sales prospecting. Leveraging these capabilities helps restaurants stay competitive and make informed decisions while delighting customers with the highest level of assurance. Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis. Our data allows for highly targeted research and prospecting of the food service market with unique data fields specific to the food service industry.